Google Base is a platform where you can submit all types of online and offline content. To be more precise, Google Base is an online database & free web publishing service provided by Google.
Contents which are submitted to Google Base will be automatically included in other Google database. The content will also be searchable and viewable on other Google properties like Google search engine, Google product search, Google maps, etc depending on the contents/items relevancy.
In order to get the most out of Google Base, submitters must optimize the feed which is submitted to it. Optimizing will actually benefit publishers to rank better in the search engine result page.
What all can you publish on Google Base?
Google Base has two options. Choose from existing item types which contain Course schedules, Events and Activities, Personals, Products, Jobs, wanted ads etc; or, you can create your own item type.
Contents/items you submit must contain attributes and labels that help users to locate the product they are looking for.
Attributes are nothing but phrases that describe the characteristics of a product.
Labels are keywords such as Jobs, Products, and so on. These keywords categorize your items.
Currently, Google has some predefined product specifications/attributes like Author, Size, Format, Color, Height, Weight etc.
Google Base feed has an option wherein you can use your own unlimited custom attributes. Custom attributes will allow you to set or specify additional product information.
How to Optimize Google:
Maximum utilization of custom attributes will optimize Google Data Feeds, which would eventually reflect on Google main search engine, froogle (Google product search) etc.
Optimum usage of custom attributes provides ample information to Google base about your data. More product information you give, higher are the chances of your page appearing on the search engine result page.
Utilizing the custom attributes will give you more traffic and success.
One important thing to note! When a user starts searching by putting a product-oriented query in the search box such as Canon Power shot A530, the possibility of a sale is higher.
Say for example, if you want to submit information on digital camera…
Some general attribute Google base might have is Color, Weight, Size, etc
The following are some of the custom attribute relating to the digital camera
Display
Display Size
Battery Type
Interface Type
Memory Type
Max shutter speed
Min shutter speed
Image Sensor Type
Min Aperture
Max Aperture
Camera Type
Lens Type
Image Format
Min Focal Length
Max Focal Length
Digital Zoom
The more product information you give, the more quality traffic you will get...
