related_results_labels_thumbs({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$georss":"http://www.georss.org/georss","xmlns$thr":"http://purl.org/syndication/thread/1.0","id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695"},"updated":{"$t":"2010-09-06T01:01:58.094-07:00"},"title":{"type":"text","$t":"Retail Ecommerce Blog - Online Retail Marketing | eCommerce SEO Tips by Mobius"},"subtitle":{"type":"html","$t":""},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"http://www.retail-ecommerce.com/feeds/posts/default"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/-/comparison+shopping+engines?alt\u003djson-in-script\u0026max-results\u003d6"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/search/label/comparison%20shopping%20engines"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/-/comparison+shopping+engines/-/comparison+shopping+engines?alt\u003djson-in-script\u0026start-index\u003d7\u0026max-results\u003d6"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"14"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"6"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-1993687236820674697"},"published":{"$t":"2008-10-07T02:49:00.000-07:00"},"updated":{"$t":"2008-10-10T04:28:17.596-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"\"powered by CSE\" in UK"},"content":{"type":"html","$t":"US has always been in the limelight when we talk about comparison engines. UK is another breeding ground for upcoming comparison engines. This article caters to UK readers who are also fascinated by the comparison engines.\u003cbr /\u003e\u003cbr /\u003eThere are a lot of comparison engines powered by biggies and they are either review sites, portals etc that have a “compare prices” feature or  just  a usual plain vanilla comparison engine. I have always wondered how these plain vanilla “powered” comparison engines distinguish themselves. What sets them apart? What are the pros and cons of being powered by the biggies? Let’s take the UK market and here is a list of comparison engines in UK that are powered by the top comparison engines. I will try to analyze them, in subsequent posts :)\u003cbr /\u003e\u003cbr /\u003eThe following are some of the Comparison engines powered by biggies...\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003eUK-Compare.co.uk - Powered by Kelkoo.co.uk\u003cbr /\u003e\u003cbr /\u003eLookster.co.uk, Shopnutter.co.uk, ucompare.net, Easyvalue.co.uk - Powered by shopping.co.uk\u003cbr /\u003e\u003cbr /\u003ePlanetPrices.co.uk, Price Bomb.co.uk, pricefilter.co.uk - Powered by Pricerunner.co.uk\u003cbr /\u003e\u003cbr /\u003eMeanwhile, if you are a “powered by” comparison engine, write to me at info@mobius-ecommerce.com\u003cbr /\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-1993687236820674697?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2008/10/uk-shopping-sites.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1993687236820674697"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1993687236820674697"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2008/10/uk-shopping-sites.html","title":"\"powered by CSE\" in UK"}],"author":[{"name":{"$t":"Desha"},"email":{"$t":"noreply@blogger.com"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-2159075231258143637"},"published":{"$t":"2008-08-25T07:32:00.000-07:00"},"updated":{"$t":"2009-04-17T04:56:37.090-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"},{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"Steps to Conduct Before Indulging into Full Fledged Shopping Engine Campaign"},"content":{"type":"html","$t":"\u003ca onblur\u003d\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SNL1K8z_4eI/AAAAAAAAAL8/FffRUe2vA50/s1600-h/71077065.jpg\"\u003e\u003cimg style\u003d\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SNL1K8z_4eI/AAAAAAAAAL8/FffRUe2vA50/s320/71077065.jpg\" alt\u003d\"\" id\u003d\"BLOGGER_PHOTO_ID_5247526084311769570\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-style: italic;\"\u003eIt is true that comparison shopping engines help online retailers acquire new customers and drive sales. While choosing a comparison shopping engine, most online retailers don’t look beyond the advertising model  and the cost incurred for listing their product catalog in the CSE. Besides these key factors, there are many other aspects an online retailer should consider and learn off pat about each comparison shopping engine before starting the campaign. To get most out of the comparison engine channel follow the steps given...\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eEducate yourself about CSE Market:\u003c/span\u003e The best way to gain more information about comparison shopping engines is by visiting blogs, forums, webinars, research reports by market research companies etc. In the United States alone, there are close to 150 shopping engines and some of the big names are Shopping, Shopzilla, Smarter, Yahoo shopping, Pricegrabber, Nextag, etc. Remember, not all comparison shopping engine drive sales! You need to test run and identify which CSE would give you positive ROAS (return on ad spend).\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eOpt for right comparison shopping engine:\u003c/span\u003e CSE’s Popularity and Reliability: It is not a sensible decision to put your product catalog on “not so popular” comparison shopping engines. Do a\u003ca href\u003d\"http://www.retail-ecommerce.com/search/label/Shopping%20Engine%20Traffic%20Review\"\u003e basic research\u003c/a\u003e on how popular the comparison shopping engine is in terms of getting targeted traffic. There are few ways to find out. You can use traffic ranking tools like Alexa, Compete, etc or check in Google trends for website to know the CSE’s traffic pattern, its listing in organic search and paid search result for competitive and \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/09/long-tail-keywords-boosts-conversion.html\"\u003elong tail keywords\u003c/a\u003e, reviews and ratings about the comparison shopping engine, press releases about the shopping engine and so on. Conducting this kind of research will give a reasonable understanding on how popular and reliable a CSE is, and that could result in opting for right comparison shopping engine. \u003c/span\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eBind Advertising Model and Budget:\u003c/span\u003e CSE advertising models are perhaps the most important factor in deciding the comparison shopping engine mix. \u003cspan style\u003d\"font-weight: bold;\"\u003eThere are various pay models offered by CSE, some of them are CPC – Cost per Click, CPA/CPS – Cost per Acquisition/Cost per Sale, Cost per Impressions, Cost per Redemption, Free Listings, and Flat Fee.\u003c/span\u003e You need to decide on the pay model that suits your budget.\u003c/span\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eCheck your In-house expertise\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eData Feed Complexities:\u003c/span\u003e Every comparison shopping engine is unique and each has its specific guidelines and instructions for data feed creation and submission. Online retailers have to spend time in understanding the data feed complexities involved in data feed creation, data feed optimization and submission. Most CSEs request merchants to provide a handful of information about their product which are commonly termed as mandatory fields, highly recommended fields \u0026amp; optional fields. For \u003ca href\u003d\"http://www.retail-ecommerce.com/2007/08/comparison-shopping-optimization-tips.html\"\u003esuccessful CSE campaign\u003c/a\u003e understanding the data feed complexities will help in managing your data feeds effectively.\u003ca href\u003d\"http://www.retail-ecommerce.com/search/label/Data%20Feed%20Management\"\u003e \u003c/a\u003e\u003c/span\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eBig Management Awareness:\u003c/span\u003e Bidding is just one among the multiple factors that CSEs consider while determining the placement of offers (merchant's product) in shopping engine’s result page. Understanding the bid management process of each CSE is very significant and it will help retailers avoid overbidding.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eAnalytics:\u003c/span\u003e Analytics will help you track the performance of the shopping engine campaign. Each CSE would provide you the traffic and sales data, but it is not wise to collect data from each CSE and then aggregate it to analyze the shopping engine’s campaign result. Instead, look out for paid or free analytics tools such as Google Analytics, where you can easily tag the URL and submit it to the CSE to find the performance of the shopping engine.\u003cbr /\u003e\u003cbr /\u003eYou may go for 3rd party DFM solutions if you don’t have in-house expertise to handle data feed marketing campaign.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eEffective Landing Page:\u003c/span\u003e Landing page can make or break your conversion, no matter what type of online marketing campaign you run. Poor and unorganized landing page is one of the reasons for \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/09/high-bounce-rate-and-its-reasons.html\"\u003ehigh bounce rate\u003c/a\u003e and \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/08/shopping-cart-abandonment.html\"\u003eshopping cart abandonment\u003c/a\u003e. View your online store as a physical store where products are placed in the right place so that people (shoppers) can find them easily. An effective landing page should have a professional look, and it should feature easy navigation, ease of use functionality, comprehensive product information and so on.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eChoose Catalog Wisely:\u003c/span\u003e Not all products you promote in CSE will sell. You need to select the most performing products from your previous sales data.\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e\u003cbr /\u003eStudy Your Competition: \u003c/span\u003eThere could be a tough competition for the products you sell. To get the most out of the CSE, you need to study your competitors. Conduct competition analysis in the context of:\u003cbr /\u003e\u003cbr /\u003eWho is listed for the products you sell?\u003cbr /\u003e\u003cbr /\u003eWhat is the price they have quoted to sell the product?\u003cbr /\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cbr /\u003e(There are few merchants who quote different product price in different CSE)\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eCampaign Test:\u003c/span\u003e Consider the most appropriate CSE and run a test campaign to identify if it will really turn out to be a sales generator. It is always advisable to test the shopping engine campaign with free product search engines like \u003ca href\u003d\"http://www.retail-ecommerce.com/2007/12/how-to-post-item-to-google-product.html\"\u003eGoogle product search\u003c/a\u003e during the initial stage. This will help you to learn more about the shopping channel with no expenses from your side, and all lose is your time and effort. Once you are a little more confident, you can test with paid CSE’s. \u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-2159075231258143637?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2008/08/steps-to-conduct-before-starting-full.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/2159075231258143637"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/2159075231258143637"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2008/08/steps-to-conduct-before-starting-full.html","title":"Steps to Conduct Before Indulging into Full Fledged Shopping Engine Campaign"}],"author":[{"name":{"$t":"Rupesh"},"uri":{"$t":"http://www.blogger.com/profile/07227490415163397516"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"16497321372878568480"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://3.bp.blogspot.com/_dlghruORuhI/SNL1K8z_4eI/AAAAAAAAAL8/FffRUe2vA50/s72-c/71077065.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-8072697086098459123"},"published":{"$t":"2008-08-14T08:23:00.000-07:00"},"updated":{"$t":"2008-09-02T03:51:37.555-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"},{"scheme":"http://www.blogger.com/atom/ns#","term":"eCommerce Marketing"}],"title":{"type":"text","$t":"Comparison Shopping Engines offer more than just traffic to e-tailers"},"content":{"type":"html","$t":"\u003ca onblur\u003d\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SLZGVbmF-wI/AAAAAAAAALs/hsc6NmymttY/s1600-h/more.jpg\"\u003e\u003cimg style\u003d\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SLZGVbmF-wI/AAAAAAAAALs/hsc6NmymttY/s320/more.jpg\" alt\u003d\"\" id\u003d\"BLOGGER_PHOTO_ID_5239452550490880770\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003eThe internet retail industry is crowded with too many online merchants and each would adopt a different channel strategy to promote products in the online market to reach potential buyers. You might already be aware of comparison shopping engine and its reasons for existence. \u003ca href\u003d\"http://www.retail-ecommerce.com/search/label/comparison%20shopping%20engines\"\u003eComparison shopping engines\u003c/a\u003e are one the powerful mediums for online shoppers not only to conduct research but also to find the right online merchants to buy products. In this post I am not going to tell you how to increase your traffic or conversion rate via CSE, but I would like to share my thoughts regarding how online merchants can gain secondary advantages apart from the more obvious benefits by listing in shopping engines. \u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eEconomies of scale:\u003c/strong\u003e\u003cbr /\u003eAny online merchant would want to increase his span of customer reach. The good news for online merchants is that there are a plethora of shopping destination sites and comparison shopping engines which gives these merchants visibility to millions of potential customers with just a click. Therefore etailers get access to huge database of potential customers.\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCost-effective:\u003cbr /\u003e\u003c/strong\u003eOften merchants may land up paying for huge traffic (CPC), with low conversion rates. Different comparison engines have different revenue models like CPC, CPA, flat rate etc. Depending on the quality of traffic one can decide which model to opt for. Some shopping engines allow merchants to host their products for free. In the initial stages it makes more sense to opt for free listing or being charged only when a sale is made (CPA). So merchants actually pay peanuts to sell their products as compared to CPC. Therefore shopping engine is a powerful and cost-effective customer acquisition channel for Merchants if they make the right choice.\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eBrand recognition:\u003cbr /\u003e\u003c/strong\u003eAppearing in more number of shopping engines makes the merchant’s brand familiar. Research shows that consumers are more likely to buy from those brands which are more familiar than the ones which are not. Therefore familiarizing the brand makes the brand more recognizable among users looking to buy what the merchant sells.\u003cbr /\u003e\u003cbr /\u003eApart from these tangible benefits, a merchant also gains some intangible benefits which can help him to establish a competitive advantage over others.\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCompetitive Intelligence:\u003c/strong\u003e\u003cbr /\u003eA product may be fast moving in a store, but the same product may not sell well online. This could be because the competitors are offering the same product at a lower price or there are offers clubbed with it. This sort of information is crucial because it helps the merchant to price his products better.\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eSEO/SEM Advantage:\u003c/strong\u003e\u003cbr /\u003eMost users search products by generic words. For example, if a user is hunting for digital camera for a specific model, it is unlikely that the merchant’s website appears in the first few search pages. The search results will throw up some review and shopping sites before a merchant’s website appears, unless the merchant has done a lot of SEO and SEM which is costly affair. Users are most likely to visit the shopping sites which appear first in the search results than browsing pages in the search results. Therefore a merchant is just 2-3 clicks away when listed in shopping sites and get visibility rather than being lost in the search results.\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eExample:\u003c/strong\u003e\u003cbr /\u003eLet’s have a look at the shopping engines which are being listed in the first three pages of Google search results for the following keywords.\u003cbr /\u003e\u003cbr /\u003eKeyword: \u003cstrong\u003eCamcorder\u003c/strong\u003e\u003cbr /\u003eShopping Engines: Pricegrabber, Pricerunner, Bizrate, Kelkoo.\u003cbr /\u003eLink: http://www.google.com/search?hl\u003den\u0026amp;q\u003dcamcorder\u0026amp;start\u003d0\u0026amp;sa\u003dN\u003cbr /\u003e\u003cbr /\u003eKeyword: \u003cstrong\u003eSony KDL 46W3000\u003c/strong\u003e\u003cbr /\u003eShopping Engines: Yahoo shopping, Pricerunner, Kelkoo, Mysimon, Twenga, Shopping.\u003cbr /\u003eLink: http://www.google.com/search?hl\u003den\u0026amp;q\u003dSony+KDL-46W3000\u0026amp;start\u003d0\u0026amp;sa\u003dN\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003eKeyword: \u003cstrong\u003eCanon PowerShot A590\u003c/strong\u003e\u003cbr /\u003eShopping Engines: Pricegrabber, Pricerunner\u003cbr /\u003eLink: http://www.google.com/search?hl\u003den\u0026amp;client\u003dfirefox-a\u0026amp;rls\u003dorg.mozilla:en-US:official\u0026amp;hs\u003dVXW\u0026amp;q\u003dCanon+PowerShot+A590\u0026amp;start\u003d0\u0026amp;sa\u003dN\u003cbr /\u003e\u003cbr /\u003eKeyword: \u003cstrong\u003eNike Shox R4silver for Women\u003c/strong\u003e\u003cbr /\u003eShopping Engines: Mysimon, Shopping, Shoplocal, Dealtime, Shopperstomp.\u003cbr /\u003eLink: http://www.google.com/search?hl\u003den\u0026amp;client\u003dfirefox-a\u0026amp;rls\u003dorg.mozilla:en-US:official\u0026amp;hs\u003dLKr\u0026amp;q\u003dNike+Shox+R4silver+for+Women\u0026amp;start\u003d0\u0026amp;sa\u003dN\u003cbr /\u003e\u003cbr /\u003eKeyword: \u003cstrong\u003eblack adidas sports shoes\u003c/strong\u003e\u003cbr /\u003eShopping Engines: Kelkoo, Bizrate, Yahoo shopping, Ciao.\u003cbr /\u003eLink: http://www.google.com/search?hl\u003den\u0026amp;client\u003dfirefox-a\u0026amp;rls\u003dorg.mozilla:en-US:official\u0026amp;hs\u003dQJr\u0026amp;sa\u003dX\u0026amp;oi\u003dspell\u0026amp;resnum\u003d0\u0026amp;ct\u003dresult\u0026amp;cd\u003d1\u0026amp;q\u003dblack+adidas+sports+shoes\u0026amp;spell\u003d1\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCustomer Feedback:\u003cbr /\u003e\u003c/strong\u003eWho can suggest better than your own customers. Shopping engines provide a feature of rating and reviewing merchants. This can help merchants in understanding their strengths and improve in those areas where they lack. One can also find out why consumers prefer some merchants. Consumers prefer merchants who offer prompt services and have a good reputation online. A good review about the merchant is definitely going to facilitate sales.\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCommon platform:\u003cbr /\u003e\u003c/strong\u003eThe shopping engine gives merchants a common platform where they come to know what others are selling, what products are fast moving, what services are offered by others.\u003cbr /\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-8072697086098459123?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2008/08/comparison-shopping-engines-offer-more.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/8072697086098459123"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/8072697086098459123"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2008/08/comparison-shopping-engines-offer-more.html","title":"Comparison Shopping Engines offer more than just traffic to e-tailers"}],"author":[{"name":{"$t":"Desha"},"email":{"$t":"noreply@blogger.com"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://3.bp.blogspot.com/_dlghruORuhI/SLZGVbmF-wI/AAAAAAAAALs/hsc6NmymttY/s72-c/more.jpg","height":"72","width":"72"},"thr$total":{"$t":"1"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-3494266579661053835"},"published":{"$t":"2008-07-08T02:24:00.000-07:00"},"updated":{"$t":"2008-09-23T03:36:52.184-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"PriceGrabber Review"},"content":{"type":"html","$t":"PriceGrabber.com is not something new to online shoppers; they would have heard about it almost a million times over. But why review this site which has been reviewed so many times. It’s because PriceGrabber has not only sustained itself in the market, but also attracted more visitors with its innovative features. The company powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AOL Shopping, About.com, iVillage, Comcast, and CNET.\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eSpecialty:\u003c/span\u003e\u003cbr /\u003ePriceGrabber is a generic comparison shopping engine where shoppers can compare products  and services  contained in 25 channels ranging from  clothing, books \u0026amp; magazines, to computers, cameras and so on.\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cb style\u003d\"\"\u003eTarget Market:\u003co:p\u003e\u003c/o:p\u003e\u003c/b\u003e\u003c/p\u003e  \u003ctable class\u003d\"MsoNormalTable\" style\u003d\"border: medium none ; border-collapse: collapse; margin-left: 6.75pt; margin-right: 6.75pt;\" align\u003d\"right\" border\u003d\"1\" cellpadding\u003d\"0\" cellspacing\u003d\"0\"\u003e  \u003ctbody\u003e\u003ctr style\u003d\"height: 12.6pt;\"\u003e   \u003ctd colspan\u003d\"2\" style\u003d\"border: 1pt solid rgb(159, 138, 185); padding: 0in 5.4pt; background: rgb(223, 216, 232) none repeat scroll 0% 50%; width: 166.5pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"222\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; text-align: center; line-height: normal;\" align\u003d\"center\"\u003e\u003cspan style\u003d\"font-size:100%;\"\u003e\u003cb\u003e\u003cspan style\u003d\"color: rgb(21, 147, 11);\"\u003eFact\u003c/span\u003e\u003c/b\u003e\u003cb\u003e\u003cspan style\u003d\"color: rgb(155, 187, 89);\"\u003e \u003c/span\u003e\u003c/b\u003e\u003cb\u003e\u003cspan style\u003d\"color: rgb(112, 48, 160);\"\u003eSheet\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003cb\u003e\u003cspan style\u003d\"font-size:14;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/b\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"height: 12.6pt;\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185); border-width: medium 1pt 1pt; padding: 0in 5.4pt; background: rgb(191, 177, 208) none repeat scroll 0% 50%; width: 96.95pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"129\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style\u003d\"\"\u003eCompete Rank\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/b\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; background: rgb(191, 177, 208) none repeat scroll 0% 50%; width: 69.55pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"93\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; text-align: right; line-height: normal;\" align\u003d\"right\"\u003e\u003cspan style\u003d\"\"\u003e271\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"height: 12.6pt;\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185); border-width: medium 1pt 1pt; padding: 0in 5.4pt; background: rgb(223, 216, 232) none repeat scroll 0% 50%; width: 96.95pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"129\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style\u003d\"\"\u003eUnique Visits\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/b\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; background: rgb(223, 216, 232) none repeat scroll 0% 50%; width: 69.55pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"93\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; text-align: right; line-height: normal;\" align\u003d\"right\"\u003e4,269,260\u003cspan style\u003d\"\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"height: 13.3pt;\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185); border-width: medium 1pt 1pt; padding: 0in 5.4pt; background: rgb(191, 177, 208) none repeat scroll 0% 50%; width: 96.95pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 13.3pt;\" valign\u003d\"top\" width\u003d\"129\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style\u003d\"\"\u003eVisits-Monthly\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/b\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; background: rgb(191, 177, 208) none repeat scroll 0% 50%; width: 69.55pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 13.3pt;\" valign\u003d\"top\" width\u003d\"93\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; text-align: right; line-height: normal;\" align\u003d\"right\"\u003e5,797,358\u003cspan style\u003d\"\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"height: 12.6pt;\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185); border-width: medium 1pt 1pt; padding: 0in 5.4pt; background: rgb(223, 216, 232) none repeat scroll 0% 50%; width: 96.95pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"129\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style\u003d\"\"\u003ePage visits\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/b\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color rgb(159, 138, 185) rgb(159, 138, 185) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; background: rgb(223, 216, 232) none repeat scroll 0% 50%; width: 69.55pt; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; height: 12.6pt;\" valign\u003d\"top\" width\u003d\"93\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; text-align: right; line-height: normal;\" align\u003d\"right\"\u003e\u003cspan style\u003d\"\"\u003e5.4\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e  \u003cp class\u003d\"MsoNormal\"\u003e\u003cspan style\u003d\"\"\u003ePriceGrabber.com reaches over 3.7 million people every month across the US. The site attracts an educated, fairly wealthy, and slightly male biased, skewing older audience. \u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\"\u003e\u003cspan style\u003d\"\"\u003ePriceGrabber has redesigned its classic homepage to give a new look. The alphabetical listing of categories has moved from centre to left giving space for \u003cb style\u003d\"\"\u003efeatured products, most popular product, and highest rated product\u003c/b\u003e. If they had a section for featured merchant on the home page, it would have attracted more merchants with higher bids.\u003c/span\u003e\u003c/p\u003e\u003ca onblur\u003d\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href\u003d\"http://1.bp.blogspot.com/_lMwQw7MqwA0/SMjlEAWuMbI/AAAAAAAAADU/kIq_3ogKZkY/s1600-h/pg.JPG\"\u003e\u003cimg style\u003d\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src\u003d\"http://1.bp.blogspot.com/_lMwQw7MqwA0/SMjlEAWuMbI/AAAAAAAAADU/kIq_3ogKZkY/s400/pg.JPG\" alt\u003d\"\" id\u003d\"BLOGGER_PHOTO_ID_5244693623050482098\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cspan style\u003d\"\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003cb style\u003d\"\"\u003e\u003cbr /\u003eFor Merchants: \u003c/b\u003ePriceGrabber follows two types of revenue models for merchants. Merchants who have online stores are listed on the basis of Cost per Click (CPC). Merchants who do not have online stores sell through PriceGrabber storefronts and are charged on the basis of Cost per Sale (CPS).\u003co:p\u003e\u003c/o:p\u003e  \u003cp class\u003d\"MsoNormal\"\u003ePriceGrabber accepts merchant feed in the tab-delimited/CSV format.\u003cspan style\u003d\"\"\u003e  \u003c/span\u003eIt supports XML feeds only from Yahoo! Stores.\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e    \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cb style\u003d\"\"\u003eOrganic Listing: \u003c/b\u003ePricegrabber has good organic search results for both long and short keywords as indicated by its position in Google search.\u003c/p\u003e\u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cbr /\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e  \u003ctable class\u003d\"MsoNormalTable\" style\u003d\"border: medium none ; margin-left: 9.9pt; border-collapse: collapse;\" border\u003d\"1\" cellpadding\u003d\"0\" cellspacing\u003d\"0\"\u003e  \u003ctbody\u003e\u003ctr style\u003d\"\"\u003e   \u003ctd style\u003d\"border: 1pt solid black; padding: 0in 5.4pt; width: 2.5in;\" valign\u003d\"top\" width\u003d\"240\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003ekeyword\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: solid solid solid none; border-color: black black black -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 0.75in;\" valign\u003d\"top\" width\u003d\"72\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003ePage\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: solid solid solid none; border-color: black black black -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 1in;\" valign\u003d\"top\" width\u003d\"96\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003eRank\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 2.5in;\" valign\u003d\"top\" width\u003d\"240\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003eWii Console\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 0.75in;\" valign\u003d\"top\" width\u003d\"72\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e2\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 1in;\" valign\u003d\"top\" width\u003d\"96\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e15\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 2.5in;\" valign\u003d\"top\" width\u003d\"240\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003eCanon PowerShot A580\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 0.75in;\" valign\u003d\"top\" width\u003d\"72\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e1\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 1in;\" valign\u003d\"top\" width\u003d\"96\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e8\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e  \u003ctr style\u003d\"\"\u003e   \u003ctd style\u003d\"border-style: none solid solid; border-color: -moz-use-text-color black black; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 2.5in;\" valign\u003d\"top\" width\u003d\"240\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003eCuisinart Brew Central Coffee Maker\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 0.75in;\" valign\u003d\"top\" width\u003d\"72\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e1\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e   \u003ctd style\u003d\"border-style: none solid solid none; border-color: -moz-use-text-color black black -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 1in;\" valign\u003d\"top\" width\u003d\"96\"\u003e   \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt; line-height: normal;\"\u003e4\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e   \u003c/td\u003e  \u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003co:p\u003e \u003c/o:p\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cb style\u003d\"\"\u003e\u003cbr /\u003e\u003c/b\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cb style\u003d\"\"\u003eProduct Page Review:\u003c/b\u003e PriceGrabber’s product information is quite comprehensive. It lists all the stores selling a particular product and also gives expert and user reviews. PriceGrabber first lists featured merchants followed by merchants who have listed the lowest price for that product. Featured Merchant is the terminology used by PriceGrabber to describe an advertiser who is paying a premium to be displayed on top.\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003eIf an online retailer hasn’t found the right price, he/she can \u003cb style\u003d\"\"\u003eset price alert\u003c/b\u003e. Price alerts will notify an online shopper when the price of a particular product drops to the price he/she wanted.\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cb style\u003d\"\"\u003e\u003co:p\u003e \u003c/o:p\u003e\u003c/b\u003e\u003c/p\u003e    \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003cb style\u003d\"\"\u003eInteresting Features: \u003c/b\u003ePricegrabber has come up with the \u003cb style\u003d\"\"\u003eMarket Reporter\u003c/b\u003e, which gives you access to e-commerce shopping data from millions of consumers. It generates consumer behavior reports which are sourced from surveying online shoppers. Business Intelligence reports on \u003cspan class\u003d\"formobject\"\u003etraffic patterns with pricing trends, buying habits, \u003c/span\u003eiphone trends is a jackpot for merchants. It will help merchants to understand who their potential consumers are and what will sell better at what price. \u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003e\u003co:p\u003e \u003c/o:p\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\"\u003ePriceGrabber has also introduced the \u003cb style\u003d\"\"\u003eBack to School shopping guide\u003c/b\u003e which talks about all the supplies required for school. Surprisingly, it has also included wine \u0026amp; Champagne category in School shopping guide page, I don't know for what good reasons it has been included.\u003cspan style\u003d\"\"\u003e \u003c/span\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0.0001pt;\"\u003eWell, we have heard all about comparing products and services. How about comparing candidates for \u003cb style\u003d\"\"\u003eElections’08\u003c/b\u003e? Pricegrabber now lets user compare candidates, participate in discussions. And lo, it also takes you through a series of questions and tells you whom you are likely to vote for.\u003cbr /\u003e\u003c/p\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-3494266579661053835?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2008/09/pricegrabber-review.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/3494266579661053835"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/3494266579661053835"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2008/09/pricegrabber-review.html","title":"PriceGrabber Review"}],"author":[{"name":{"$t":"Desha"},"email":{"$t":"noreply@blogger.com"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://1.bp.blogspot.com/_lMwQw7MqwA0/SMjlEAWuMbI/AAAAAAAAADU/kIq_3ogKZkY/s72-c/pg.JPG","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-8448566541602736378"},"published":{"$t":"2008-02-21T22:21:00.000-08:00"},"updated":{"$t":"2008-09-23T03:32:20.684-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"Price Grabber for sale - ANYBODY INTERESTED???"},"content":{"type":"html","$t":"\u003cp class\u003d\"MsoNormal\"  style\u003d\"line-height: 150%;font-family:arial;\"\u003e\u003cspan style\u003d\"font-size:100%;\"\u003eIt has been less than three years since \u003cb style\u003d\"\"\u003eExperian\u003c/b\u003e, the credit-checking giant has bought the price comparison website \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/09/pricegrabber-review.html\"\u003e\u003cb style\u003d\"\"\u003ePrice Grabber\u003c/b\u003e\u003c/a\u003e for an approximate amount of $500 million. Recently, Experian has been hit by a credit squeeze at banks and experiences downturn in fortune, so it has decided to put Price Grabber on the block.\u003c/span\u003e\u003c/p\u003e\u003cp class\u003d\"MsoNormal\"  style\u003d\"line-height: 150%;font-family:arial;\"\u003e\u003cspan style\u003d\"font-size:100%;\"\u003eAccording to \u003cb style\u003d\"\"\u003eSunday Times\u003c/b\u003e, Experian has appointed \u003cb style\u003d\"\"\u003eAllen \u0026amp; Co, \u003c/b\u003ean American boutique advisory house to find buyers for Price Grabber. City sources said that simultaneous sale of \u003cb style\u003d\"\"\u003eYahoo’s Kelkoo, \u003c/b\u003ea European shopping comparison site might affect the price tag of Price Grabber.\u003c/span\u003e\u003c/p\u003e\u003cp class\u003d\"MsoNormal\"  style\u003d\"line-height: 150%;font-family:arial;\"\u003e\u003cspan style\u003d\"font-size:100%;\"\u003e\u003cb style\u003d\"\"\u003e\u003cspan style\u003d\"\"\u003ePrice Grabber\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003cspan style\u003d\"font-size:100%;\"\u003e, a Los Angles-based site was initiated by \u003cb style\u003d\"\"\u003eKamran Pouzanjani\u003c/b\u003e in the year 1999 with $1.5m and has an average of 26m online visitors every month. Though Price Grabber’s revenue rose by 9% last October, the overall revenue of \u003cspan style\u003d\"\"\u003e \u003c/span\u003e\u003cspan style\u003d\"\"\u003e \u003c/span\u003eExperian’s core credit checking business witnessed a 2% decline. In order to overcome the impairment Price Grabber is put on sale. Sunday Times reported that Experian was not open to comment on the sale.\u003cbr /\u003e\u003ca href\u003d\"http://today.reuters.co.uk/news/articlebusiness.aspx?type\u003dbusinessNews\u0026amp;storyid\u003d2008-02-17T125222Z_01_L17698997_RTRUKOC_0_UK-EXPERIAN.xml\"\u003eSource\u003c/a\u003e\u003c/span\u003e\u003c/p\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-8448566541602736378?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2008/02/price-grabber-for-sale-anybody.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/8448566541602736378"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/8448566541602736378"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2008/02/price-grabber-for-sale-anybody.html","title":"Price Grabber for sale - ANYBODY INTERESTED???"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"09682962941223380762"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-3844559160702056403"},"published":{"$t":"2007-10-08T01:59:00.001-07:00"},"updated":{"$t":"2008-06-24T04:11:45.739-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"2 Hidden Truths About Comparison Shopping Engine"},"content":{"type":"html","$t":"Online retailers still struggle to market their products through Comparison Shopping Engines. To make the best of these vertical search platforms, retailers should understand the significance of comprehensiveness and accuracy of the product catalog in the result page of the shopping engine.\u003cbr /\u003e\u003cbr /\u003eIt is a known fact that comparison shopping engines manage their own catalog of products and consider comprehensiveness and accuracy as the most essential factors for merchants as well as consumers.\u003cbr /\u003e\u003cbr /\u003eOnce you exhibit your products in a comparison shopping engine, they become\u003cbr /\u003eaccessible to consumers when they search for specific products. The CSEs maintain the product catalog with their own specific SKU and it enhance the consumer’s experience to compare the listed products and prices through the product search feature. As a result, CSEs promote their product pages more prominently than the merchant's product listings. It is essential for an online retailer to map their product listings according to the Comparison Shopping Engine’s taxonomy.\u003cbr /\u003e\u003cbr /\u003eThere are 2 things to be considered about Comparison Shopping Engines catalog:\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eCorrect Mapping:\u003c/span\u003eThe product data should match with the given Comparison Shopping Engine’s product catalog. Use the exact UPC, SKU, and Part Number for every unique product which meets the industry standards. International variations, derivatives, or using your own catalog product identification number will actually disturb the alignment of product catalog with the CSE. Work closely with your data feed management company (if you outsource) to map the feeds as per CSE’s format. Optimize your product identification as ultimately it is going to be a common link between your product feed \u0026amp; CSE’s catalog.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e\u003cbr /\u003eCSE’s catalog are imperfect:\u003c/span\u003e Hard to believe, but its true: CSEs manage their catalog by conferring with the vendors/manufacturers \u0026amp; with their hired editorial staffs. The process adopted by CSEs actually leads to greater percentage of errors in constructing product database as different vendors give different product identification. In such case even if you have optimized your data feed by inserting all promotional keywords, titles \u0026amp; descriptions and street names, the product catalog will not be displayed in the CSEs.\u003cbr /\u003e\u003cbr /\u003eA CSE cannot promote or list the product if a particular SKU provided by an online retailer is not available in its catalog/product database. This SKU will not receive traffic from the CSE and the online retailer might wonder why his competitive pricing, aggressive offer, and optimized feeds have not delivered the expected results.\u003cbr /\u003e\u003cbr /\u003eThese considerations and challenges are not limited to consumer electronics industry but also to apparels, books, music, DVD, and video games.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eHere is the small check list for online retailers before going for a listing on CSEs.\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003eScreen their catalogs for your top selling products and look for Product Pages on the CSE.\u003cbr /\u003e\u003cbr /\u003eUnderstand how CSE catalogs are managed and their up to date maintenance and work on mapping product data feeds accordingly.\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-3844559160702056403?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2007/10/hidden-truth-of-comparison-shopping.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/3844559160702056403"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/3844559160702056403"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2007/10/hidden-truth-of-comparison-shopping.html","title":"2 Hidden Truths About Comparison Shopping Engine"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"09682962941223380762"}}],"thr$total":{"$t":"0"}}]}});