related_results_labels_thumbs({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$georss":"http://www.georss.org/georss","xmlns$thr":"http://purl.org/syndication/thread/1.0","id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695"},"updated":{"$t":"2010-09-06T01:01:58.094-07:00"},"title":{"type":"text","$t":"Retail Ecommerce Blog - Online Retail Marketing | eCommerce SEO Tips by Mobius"},"subtitle":{"type":"html","$t":""},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"http://www.retail-ecommerce.com/feeds/posts/default"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/-/Data+Feed+Management?alt\u003djson-in-script\u0026max-results\u003d6"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/search/label/Data%20Feed%20Management"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/-/Data+Feed+Management/-/Data+Feed+Management?alt\u003djson-in-script\u0026start-index\u003d7\u0026max-results\u003d6"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"7"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"6"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-2159075231258143637"},"published":{"$t":"2008-08-25T07:32:00.000-07:00"},"updated":{"$t":"2009-04-17T04:56:37.090-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"},{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"Steps to Conduct Before Indulging into Full Fledged Shopping Engine Campaign"},"content":{"type":"html","$t":"\u003ca onblur\u003d\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SNL1K8z_4eI/AAAAAAAAAL8/FffRUe2vA50/s1600-h/71077065.jpg\"\u003e\u003cimg style\u003d\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SNL1K8z_4eI/AAAAAAAAAL8/FffRUe2vA50/s320/71077065.jpg\" alt\u003d\"\" id\u003d\"BLOGGER_PHOTO_ID_5247526084311769570\" border\u003d\"0\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-style: italic;\"\u003eIt is true that comparison shopping engines help online retailers acquire new customers and drive sales. While choosing a comparison shopping engine, most online retailers don’t look beyond the advertising model  and the cost incurred for listing their product catalog in the CSE. Besides these key factors, there are many other aspects an online retailer should consider and learn off pat about each comparison shopping engine before starting the campaign. To get most out of the comparison engine channel follow the steps given...\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eEducate yourself about CSE Market:\u003c/span\u003e The best way to gain more information about comparison shopping engines is by visiting blogs, forums, webinars, research reports by market research companies etc. In the United States alone, there are close to 150 shopping engines and some of the big names are Shopping, Shopzilla, Smarter, Yahoo shopping, Pricegrabber, Nextag, etc. Remember, not all comparison shopping engine drive sales! You need to test run and identify which CSE would give you positive ROAS (return on ad spend).\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eOpt for right comparison shopping engine:\u003c/span\u003e CSE’s Popularity and Reliability: It is not a sensible decision to put your product catalog on “not so popular” comparison shopping engines. Do a\u003ca href\u003d\"http://www.retail-ecommerce.com/search/label/Shopping%20Engine%20Traffic%20Review\"\u003e basic research\u003c/a\u003e on how popular the comparison shopping engine is in terms of getting targeted traffic. There are few ways to find out. You can use traffic ranking tools like Alexa, Compete, etc or check in Google trends for website to know the CSE’s traffic pattern, its listing in organic search and paid search result for competitive and \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/09/long-tail-keywords-boosts-conversion.html\"\u003elong tail keywords\u003c/a\u003e, reviews and ratings about the comparison shopping engine, press releases about the shopping engine and so on. Conducting this kind of research will give a reasonable understanding on how popular and reliable a CSE is, and that could result in opting for right comparison shopping engine. \u003c/span\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eBind Advertising Model and Budget:\u003c/span\u003e CSE advertising models are perhaps the most important factor in deciding the comparison shopping engine mix. \u003cspan style\u003d\"font-weight: bold;\"\u003eThere are various pay models offered by CSE, some of them are CPC – Cost per Click, CPA/CPS – Cost per Acquisition/Cost per Sale, Cost per Impressions, Cost per Redemption, Free Listings, and Flat Fee.\u003c/span\u003e You need to decide on the pay model that suits your budget.\u003c/span\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eCheck your In-house expertise\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eData Feed Complexities:\u003c/span\u003e Every comparison shopping engine is unique and each has its specific guidelines and instructions for data feed creation and submission. Online retailers have to spend time in understanding the data feed complexities involved in data feed creation, data feed optimization and submission. Most CSEs request merchants to provide a handful of information about their product which are commonly termed as mandatory fields, highly recommended fields \u0026amp; optional fields. For \u003ca href\u003d\"http://www.retail-ecommerce.com/2007/08/comparison-shopping-optimization-tips.html\"\u003esuccessful CSE campaign\u003c/a\u003e understanding the data feed complexities will help in managing your data feeds effectively.\u003ca href\u003d\"http://www.retail-ecommerce.com/search/label/Data%20Feed%20Management\"\u003e \u003c/a\u003e\u003c/span\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eBig Management Awareness:\u003c/span\u003e Bidding is just one among the multiple factors that CSEs consider while determining the placement of offers (merchant's product) in shopping engine’s result page. Understanding the bid management process of each CSE is very significant and it will help retailers avoid overbidding.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eAnalytics:\u003c/span\u003e Analytics will help you track the performance of the shopping engine campaign. Each CSE would provide you the traffic and sales data, but it is not wise to collect data from each CSE and then aggregate it to analyze the shopping engine’s campaign result. Instead, look out for paid or free analytics tools such as Google Analytics, where you can easily tag the URL and submit it to the CSE to find the performance of the shopping engine.\u003cbr /\u003e\u003cbr /\u003eYou may go for 3rd party DFM solutions if you don’t have in-house expertise to handle data feed marketing campaign.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eEffective Landing Page:\u003c/span\u003e Landing page can make or break your conversion, no matter what type of online marketing campaign you run. Poor and unorganized landing page is one of the reasons for \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/09/high-bounce-rate-and-its-reasons.html\"\u003ehigh bounce rate\u003c/a\u003e and \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/08/shopping-cart-abandonment.html\"\u003eshopping cart abandonment\u003c/a\u003e. View your online store as a physical store where products are placed in the right place so that people (shoppers) can find them easily. An effective landing page should have a professional look, and it should feature easy navigation, ease of use functionality, comprehensive product information and so on.\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eChoose Catalog Wisely:\u003c/span\u003e Not all products you promote in CSE will sell. You need to select the most performing products from your previous sales data.\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e\u003cbr /\u003eStudy Your Competition: \u003c/span\u003eThere could be a tough competition for the products you sell. To get the most out of the CSE, you need to study your competitors. Conduct competition analysis in the context of:\u003cbr /\u003e\u003cbr /\u003eWho is listed for the products you sell?\u003cbr /\u003e\u003cbr /\u003eWhat is the price they have quoted to sell the product?\u003cbr /\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cbr /\u003e(There are few merchants who quote different product price in different CSE)\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"fullpost\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eCampaign Test:\u003c/span\u003e Consider the most appropriate CSE and run a test campaign to identify if it will really turn out to be a sales generator. It is always advisable to test the shopping engine campaign with free product search engines like \u003ca href\u003d\"http://www.retail-ecommerce.com/2007/12/how-to-post-item-to-google-product.html\"\u003eGoogle product search\u003c/a\u003e during the initial stage. This will help you to learn more about the shopping channel with no expenses from your side, and all lose is your time and effort. Once you are a little more confident, you can test with paid CSE’s. \u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-2159075231258143637?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2008/08/steps-to-conduct-before-starting-full.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/2159075231258143637"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/2159075231258143637"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2008/08/steps-to-conduct-before-starting-full.html","title":"Steps to Conduct Before Indulging into Full Fledged Shopping Engine Campaign"}],"author":[{"name":{"$t":"Rupesh"},"uri":{"$t":"http://www.blogger.com/profile/07227490415163397516"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"16497321372878568480"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://3.bp.blogspot.com/_dlghruORuhI/SNL1K8z_4eI/AAAAAAAAAL8/FffRUe2vA50/s72-c/71077065.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-277303467937184125"},"published":{"$t":"2007-09-28T05:14:00.000-07:00"},"updated":{"$t":"2008-06-24T04:24:44.328-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"},{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"Can a Shopping Comparison Engine Give Quick Sale?"},"content":{"type":"html","$t":"An online retailer seeks different online channels to promote products over internet, and Shopping Engines have become one of the preferred channels. To list in CSEs, retailers have to prepare and submit data feeds in the format which CSE demands. After submitting the feeds many retailers expect immediate conversion to happen with out even understanding the actual purpose of the shopping engine. \u003cbr /\u003e\u003cbr /\u003eIt is necessary for an online retailer to understand that the shopping engines are a platform for online shoppers to compare the products in terms of price, positive reviews, ratings, etc before making a purchase.\u003cbr /\u003e\u003cbr /\u003eNote: Traffic is just an opportunity generated through shopping engine. The real challenge of converting it into sales relies on effective shopping engine campaign and \u003ca href\u003d\"http://www.retail-ecommerce.com/2008/03/i-get-traffic-but-no-conversion-why.html\"\u003euser-friendly landing page.\u003c/a\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-277303467937184125?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2007/09/hidden-truth-about-shopping-engine.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/277303467937184125"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/277303467937184125"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2007/09/hidden-truth-about-shopping-engine.html","title":"Can a Shopping Comparison Engine Give Quick Sale?"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"09682962941223380762"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-1577372581568665494"},"published":{"$t":"2007-08-23T03:28:00.000-07:00"},"updated":{"$t":"2009-09-17T02:37:52.229-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"}],"title":{"type":"text","$t":"3 Simple Data feed optimization activities"},"content":{"type":"html","$t":"\u003co:p\u003e\u003c/o:p\u003e\u003ca href\u003d\"http://mobiusservices.com/Shopping-Product-Feed.asp\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eData feed optimization\u003c/span\u003e\u003c/a\u003e is one of the most important factors leading to accurate product placement and easily identified in the comparison engines.\u003cbr /\u003e\u003cbr /\u003e\u003cdiv class\u003d\"MsoNormal\"\u003eData feed Optimization involves three basic activities\u003cbr /\u003e\u003c/div\u003e\u003col start\u003d\"1\" style\u003d\"text-align: justify;\" type\u003d\"1\"\u003e\u003cli class\u003d\"MsoNormal\" style\u003d\"font-weight: bold;\"\u003eData Optimization \u003c/li\u003e\u003cli class\u003d\"MsoNormal\" style\u003d\"font-weight: bold;\"\u003eProduct Categorization \u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eSearch Optimization\u003c/span\u003e\u003cbr /\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv class\u003d\"MsoNormal\"\u003e\u003cb\u003eData Optimization:\u003c/b\u003e The product data feeds must comply with the data format requirements and specific characteristics of shopping engines.\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\"\u003e\u003cb\u003eProduct Categorization:\u003c/b\u003e Each product data feed should be mapped in a specific product category of every shopping engine.\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\"\u003e\u003cb\u003eSearch Optimization:\u003c/b\u003e Frequently used keywords associated with a product should be placed in the product title, description, and other attributes of the product.\u003c/div\u003e\u003cbr /\u003e\u003co:p\u003e\u003c/o:p\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-1577372581568665494?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2007/08/data-feed-optimization.html#comment-form","title":"2 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1577372581568665494"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1577372581568665494"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2007/08/data-feed-optimization.html","title":"3 Simple Data feed optimization activities"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"09682962941223380762"}}],"thr$total":{"$t":"2"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-1255050929664700119"},"published":{"$t":"2007-08-03T03:40:00.000-07:00"},"updated":{"$t":"2008-06-24T04:34:00.037-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"},{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"17 simple tips to optimize shopping engine campaign"},"content":{"type":"html","$t":"\u003cul style\u003d\"margin-top: 0in;\" type\u003d\"disc\"\u003e\u003cli class\u003d\"MsoNormal\"\u003eAdd MPN or UPC product code.\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eAdd products to the appropriate category (comply with CSE taxonomy)\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eAlways include searchable keywords in product description.\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eMake use of custom/optional fields for better visibility on CSEs(utilize it for additional product attributes)\u003cbr /\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eAdd relevant keywords to the product title and description.\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eMake sure that you have provided active \u0026amp; correct link of product landing page.\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eMonitor competitors prices frequently \u0026amp; strategically decide the sale price. Conduct \u003ca style\u003d\"font-weight: bold;\" href\u003d\"http://www.mobiusservices.com/price_analysis.html\"\u003ePrice Analytics\u003c/a\u003e\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eProvide attractive offers like Free Shipping, Discount sale, Clearance sale, coupan \u0026amp; rebates etc...\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003e\u003co:p\u003eUnderstand Data feed requirements of each CSE while creating, optimizing \u0026amp; submitting the product data feed to them.\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eDrop down non-Performing products\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eRemove out of stock products\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eConduct FDSI (Features, Description, Specifications, Images) comparison analysis with yours and other merchants in the shopping engine\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eGive correct product image\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eConduct A/B testing and track which ad works best for you. \u003cspan style\u003d\"font-size:78%;\"\u003e\u003ca href\u003d\"http://www.optimost.com/press/20050501.phtml\"\u003eClick here\u003c/a\u003e \u003c/span\u003efor A/B testing basics\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eFigure out ROI from each comparison engine and turn off if any specific engine is not performing well.\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eReview and submit shopping feed frequently.\u003co:p\u003e\u003cbr /\u003e\u003c/o:p\u003e\u003c/li\u003e\u003cli class\u003d\"MsoNormal\"\u003eIf there is high a CTR (Click through rate) from CSE with no returns/sales there might the following possible problems related to your feeds and/or landing page.\u003c/li\u003e\u003c/ul\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eWrong Placement of Product in the shopping engine will also yield tons of irrelevant clicks...\u003c/span\u003e\u003cbr /\u003e\u003cul\u003e\u003cli\u003eA Shopper might come to the retailer site with an intention to learn about the product.\u003c/li\u003e\u003cli\u003eA slight difference in the title and description will discourage users to buy products.\u003c/li\u003e\u003cli\u003eLinks do not take users to the correct landing page.\u003c/li\u003e\u003cli\u003eUnreliable Merchant - (Look and Feel is not good, Not a secure website, Bad information structuring, invisible or wrong placement of shopping cart, etc)\u003c/li\u003e\u003cli\u003eProduct specification mismatch\u003c/li\u003e\u003cli\u003ePrice mismatch\u003c/li\u003e\u003cli\u003eShipping information mismatch\u003c/li\u003e\u003cli\u003eLong checkout process\u003c/li\u003e\u003c/ul\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-1255050929664700119?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2007/08/comparison-shopping-optimization-tips.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1255050929664700119"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1255050929664700119"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2007/08/comparison-shopping-optimization-tips.html","title":"17 simple tips to optimize shopping engine campaign"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"09682962941223380762"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-3426262342266456260"},"published":{"$t":"2007-06-25T04:50:00.000-07:00"},"updated":{"$t":"2008-09-23T03:16:33.382-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"},{"scheme":"http://www.blogger.com/atom/ns#","term":"comparison shopping engines"}],"title":{"type":"text","$t":"4 Quality Checklist Before Shopping Data Feed Submission"},"content":{"type":"html","$t":"\u003cb style\u003d\"\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/b\u003eAfter listing product data feeds in the \u003ca href\u003d\"http://www.retail-ecommerce.com/2007/09/hidden-truth-about-shopping-engine.html\"\u003eComparison shopping Engines\u003c/a\u003e, a simple quality checkup process is required to ensure that the product feeds are placed in the right category of comparison shopping engine.\u003cbr /\u003e\u003cbr /\u003e\u003cp class\u003d\"MsoNormal\"\u003e \u003cb\u003eShopping Data Feed Quality Check list: \u003c/b\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCheck List 1 - Correct Categorization: \u003c/strong\u003e\u003cbr /\u003eCheck whether the defined/given product (data feed) is listed/placed in the right category of Comparison Shopping engine or not. The product “Camera” should get listed only in valid categories like “Electronics” or “Cameras \u0026amp; Photography”\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCheck list 2 - Correct product image: \u003c/strong\u003e\u003cbr /\u003eProvide a correct URL of the product image, which defines your product. A wrong or an inferior quality of the image will mislead an online shopper.\u003cbr /\u003e\u003cbr /\u003e\u003cstrong\u003eCheck list 3 - Correct Product Identification:\u003c/strong\u003e\u003cb\u003e\u003cbr /\u003e\u003c/b\u003eA High amount of scrutiny is required to provide the right product code. For instance, SKU(Stock Keeping Unit) code should match to the Comparison Shopping Engine's provided code where other merchants also get listed for the same product.\u003cbr /\u003e\u003cbr /\u003e\u003cb\u003eCheck list 4 - Correct Landing Page\u003cbr /\u003e\u003c/b\u003eAs soon as the Product feeds go live/real, start clicking few of the product links to check the correct landing page.\u003cbr /\u003e\u003c/p\u003e  \u003cp class\u003d\"MsoNormal\"\u003eShopping \u003ca href\u003d\"http://www.mobiusservices.com/shopping_product_feed.html\"\u003edata feed management\u003c/a\u003e is an ongoing process and Quality analysis is one of the most important processes of shopping data feed management. Every online merchant has to conduct the quality process to get most out of the shopping engine. \u003c/p\u003e  \u003cp class\u003d\"MsoNormal\"\u003e\u003cb style\u003d\"\"\u003e\u003co:p\u003e \u003c/o:p\u003e\u003c/b\u003e\u003c/p\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-3426262342266456260?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2007/06/quick-data-feed-management-check-list.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/3426262342266456260"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/3426262342266456260"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2007/06/quick-data-feed-management-check-list.html","title":"4 Quality Checklist Before Shopping Data Feed Submission"}],"author":[{"name":{"$t":"Rupesh"},"uri":{"$t":"http://www.blogger.com/profile/07227490415163397516"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"16497321372878568480"}}],"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-7371662734465550695.post-1866974794852343645"},"published":{"$t":"2007-06-13T06:50:00.000-07:00"},"updated":{"$t":"2009-09-02T07:38:08.961-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Google Base Optimization"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Data Feed Management"}],"title":{"type":"text","$t":"A Basic Guide to Google Base Optimization"},"content":{"type":"html","$t":"\u003cspan style\u003d\"color: #ff6600; font-family: arial; font-weight: bold;\"\u003eWhy Google Base?\u003c/span\u003e\u003cbr /\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMarketing your product catalog on Google base is perhaps the best way to acquire new customers. To get most out of Google base, it is vital to optimize the feeds that you have submitted on Google base.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cblockquote\u003e\u003ci\u003e\u003cb\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMany marketers don’t seem to optimize their feeds due to the lack of knowledge or due to the scarcity of time. They might be busy managing other shopping engine channels, where cost is associated with every single click/sale. But these marketers have to remember that Google base is extremely powerful because it is free, and it will list Google base items in the Google main search on \u003c/span\u003e\u003cspan style\u003d\"font-family: arial; font-weight: bold;\"\u003e“OneBox”\u003c/span\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e result, if your Google base item is relevant to the search phrase.\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003c/i\u003e\u003cbr /\u003e\u003c/blockquote\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e \u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SbTUkg4qiAI/AAAAAAAAAZg/mg0MROoH8Nk/s1600-h/Google+OneBox.JPG\" onblur\u003d\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\"\u003e\u003cimg alt\u003d\"\" border\u003d\"0\" id\u003d\"BLOGGER_PHOTO_ID_5311103584344639490\" src\u003d\"http://3.bp.blogspot.com/_dlghruORuhI/SbTUkg4qiAI/AAAAAAAAAZg/mg0MROoH8Nk/s400/Google+OneBox.JPG\" style\u003d\"cursor: pointer; display: block; height: 159px; margin: 0px auto 10px; text-align: center; width: 400px;\" /\u003e\u003c/a\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eHence, it is highly recommend for ecommerce store owners to use Google base as a part of their \u003ca href\u003d\"http://www.retail-ecommerce.com/search/label/eCommerce%20SEO\" style\u003d\"font-weight: bold;\"\u003eecommerce seo\u003c/a\u003e strategy.\u003cbr /\u003e\u003cbr /\u003eOut there in \u003ca href\u003d\"http://googlebase.blogspot.com/\" style\u003d\"font-weight: bold;\"\u003eGoogle base blog\u003c/a\u003e, you’ll find a plethora of information about Google base and its optimization techniques.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e \u003cspan style\u003d\"font-family: arial;\"\u003eThe motive behind the optimization process is to rank well on the \u003ca href\u003d\"http://www.google.com/products%20\"\u003eGoogle product search \u003c/a\u003eto gain more visibility, traffic and sale. In this post I am going to tell you few basic steps, which you have to carry out while conducting Google base marketing campaign…\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"color: #ff6600; font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial; font-weight: bold;\"\u003eHow to optimize Google Base Feeds? \u003c/span\u003e  \u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eBefore going into Google base optimization techniques, let’s first understand the real meaning of the word “Optimization”.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"color: #ff6600; font-family: arial; font-weight: bold;\"\u003eWhat’s Optimization?\u003c/span\u003e  \u003cspan style\u003d\"font-family: arial;\"\u003eIn Context with Google base, Optimization simply refers to “the process of \u003c/span\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e utilizing the product feeds to the fullest in order to make feeds rank better in shopping engines for a given keyword.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eYou can look at the screen shots to understand how Google ranks merchant feeds in the Google Product Search.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href\u003d\"http://4.bp.blogspot.com/_dlghruORuhI/ST-QOYXV5hI/AAAAAAAAAT0/gXNIYh_K_2s/s1600-h/Google+Base+data+feeds.bmp\" onblur\u003d\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\"\u003e\u003cimg alt\u003d\"\" border\u003d\"0\" id\u003d\"BLOGGER_PHOTO_ID_5278095865034434066\" src\u003d\"http://4.bp.blogspot.com/_dlghruORuhI/ST-QOYXV5hI/AAAAAAAAAT0/gXNIYh_K_2s/s400/Google+Base+data+feeds.bmp\" style\u003d\"cursor: pointer; display: block; height: 255px; margin: 0px auto 10px; text-align: center; width: 420px;\" /\u003e\u003c/a\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eThe first and the foremost ranking factor \u003cspan style\u003d\"font-style: italic;\"\u003eis “\u003cspan style\u003d\"font-weight: bold;\"\u003eRelevancy\u003c/span\u003e”\u003c/span\u003e – The default ranking criterion (Relevancy includes \u003cspan style\u003d\"font-style: italic;\"\u003equality and accuracy of data feeds with the search term\u003c/span\u003e),\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: Arial,Helvetica,sans-serif; font-size: small;\"\u003e\u003cb\u003e\u003cspan style\u003d\"color: #ff6600;\"\u003eSteps to Improve Google Base Quality and Relevancy:\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eThe quality of Google base feeds does matter a lot while creating the feeds. The following are a few bare minimum things to do in order to improve the quality of data feeds. You should also make sure that you adhere to Google base program policy and its guidelines.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eTitle:\u003c/span\u003e Make sure your product title describes your product. Keep it precise, short and simple. Google base shorten \u003cb\u003eproduct titles to up to 70 characters limit\u003c/b\u003e, so avoid overdoing the titles by stuffing keywords.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eDescription:\u003c/span\u003e \u003cb\u003eThey say that you should not use promotional messages such as visit now, click here to grab this, free shipping etc. \u003c/b\u003eProduct description should be clear and comprehensive. A good idea would be to tell the benefits of the product by including the most important and catchy attributes of the product.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eProduct Type/Taxonomy:\u003c/span\u003e The product type signifies the kind of product being sold.  The product should fall into a specific category.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eExample: If you are selling an \u003cspan style\u003d\"font-weight: bold;\"\u003eMP3 player\u003c/span\u003e, it should be categorized into\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%; font-style: italic;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eElectronics\u0026gt;\u0026gt;Audio\u0026gt;\u0026gt;Audio Players\u0026gt;\u0026gt; MP3 Players\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cb\u003eGoogle provides a typical taxonomy structure\u003c/b\u003e for various products for you to classify/categorize the product you are selling. If you already have your own categorization system for your items, you can apply it.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eIt is always good to provide the taxonomy with full “breadcrumb” information. You may also download the \u003ca href\u003d\"http://www.blogger.com/www.google.com/basepages/producttype/taxonomy.xls\" style\u003d\"font-weight: bold;\"\u003etaxonomy structure\u003c/a\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e \u003c/span\u003erecommended by Google…\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eLink:\u003c/span\u003e  Make sure the link provided on Google’s product page is directed to the correct product on your website. When users are directed to some other product page, they are most likely to leave your website rather than take the pain to search your website for the correct product.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003ePrice:\u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e \u003c/span\u003eThis is a mandatory field in Google base data feeds. The price that you include in the Google base feed must be same the price on the landing page.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eProduct ID:\u003c/span\u003e This is your product’s internal Identification code. Make sure that you maintain the same Id when you re-submit your product or send a new data feed.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eMPN/UPC:\u003c/span\u003e Most ready to buy shoppers will search for the product by entering MPN/UPC number along with some product attribute. So including an MPN/UPC will help the online retailer to make his products more visible to online shoppers.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eProduct Image:\u003c/span\u003e Including an image can greatly increase the chances of a user clicking on your item in the search results. When adding images to your feed, make sure that you include only high quality images that accurately represent the product as it is displayed on your item page. \u003cb\u003eDo not include logo or generic images.\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eFeed Format:\u003c/span\u003e Google allows you to upload feeds in multiple ways. If you have few items, you can individually upload them using a web form. Alternatively you can also upload using single tab-delimited text or XML file. To learn more about data feeds read, “\u003ca href\u003d\"http://www.retail-ecommerce.com/2007/12/how-to-post-item-to-google-product.html\"\u003eHow to post an item to Google Product Search?\u003c/a\u003e ”\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic; font-weight: bold;\"\u003eSet your target country:\u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e \u003c/span\u003eSpecify the \u003cb\u003elocation where you'd like your items\u003c/b\u003e to be displayed in the search results. This helps you to focus on your target audience, as it screens you from appearing in search results where you don’t intend to sell. This will greatly reduce your bounce rates.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"color: #ff6600; font-weight: bold;\"\u003eHow to improve Google base relevancy?\u003c/span\u003e\u003cbr /\u003eFolks at Google say that most online shoppers search in a particular way, and it is not like the usual web search. They search with product characteristics ( or “Product Attributes”) to find their desired products. The more relevant product attributes you give, the more are your chances of getting visibility in Google product search and Onebox result when a user types similar or relevant attributes. Google base allows you to insert more product attributes through customized attributes feature.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"color: #ff6600; font-size: 100%; font-style: italic;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eUtilize custom attributes to improve Google base relevancy: \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cb\u003eCurrently, Google has some predefined product specifications/attributes (characteristics of a product), like Author, Size, Format, Color, Height, Weight etc.\u003c/b\u003e The product attribute type field has been categorized into 3 sections: mandatory, recommended and optional\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eGoogle Base feed has an option wherein you can use your own unlimited custom attributes.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eWhen a user starts searching a product-oriented query (\u003ca href\u003d\"http://www.retail-ecommerce.com/2008/09/long-tail-keywords-boosts-conversion.html\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003elong tail keywords\u003c/span\u003e\u003c/a\u003e) in the search box, such as Canon Power shot A530, the possibility of a sale is higher”\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eSay for example, if you want to submit information on digital camera… Some general attributes Google base might have is Color, Weight, Size, etc\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eOptimum usage of custom attributes provides ample information to Google base about your data. More product information you give, higher are the chances of your page appearing on the search engine result page and higher are the chances of getting more conversions.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eThe following are some of the custom attribute relating to the digital camera\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eDisplay\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eDisplay Size\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eBattery Type\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eInterface Type\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMemory Type\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMax shutter speed\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMin shutter speed\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eImage Sensor Type\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMin Aperture\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMax Aperture\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eCamera Type\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eLens Type\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eImage Format\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMin Focal Length\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eMax Focal Length\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eDigital Zoom\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eThe more relevant product information you give, the more quality traffic you will get...\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eApart from Relevancy\u003c/span\u003e, Google helps online shoppers to list/rank the merchant list based up on other 3 things (refer to the above screen shot)\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e1. Seller rating\u003c/span\u003e – Your store will rank top if it has 5 Star or a higher score than other participants. (Higher to lower)\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e2. Tax and shipping\u003c/span\u003e – Your Store will rank top based on the tax and shipping data (Higher to Lower and Vice Versa)\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e3. Price\u003c/span\u003e – If your product price is lower than your competitors, then you site will rank top. (Higher to Lower and Vice Versa)\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"color: #ff6600; font-weight: bold;\"\u003eIncrease your seller rating:\u003c/span\u003e This purely depends on the quality of customer service you provide. The seller ratings are calculated not just by how many votes you receive, but also depends on the number of quality stars you get. For instance, if 5 users would have rated seller A with 1 star and 3 users would have rated seller B with 5 stars, Seller B is more likely to get ranked higher. Therefore, it’s not quantity but quality ratings that fetch higher ranking.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e\u003cspan style\u003d\"color: #ff6600;\"\u003eTax and Shipping Information:\u003c/span\u003e \u003c/span\u003e Since more number of shoppers have asked for tax and shipping options on Google product search, Google has recently introduced this feature.  Though not mandatory, providing tax and shipping might get you more visibility.  Sometimes shoppers mistake the “price” to be inclusive of tax and shipping and are disappointed when they see the final price is higher than what was listed. Therefore, providing tax and shipping rates will help the shopper to calculate the total price in the initial stages itself.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"color: #ff6600; font-weight: bold;\"\u003ePrice:\u003c/span\u003e Quote the perfect price. (Perfect price doesn’t mean the lowest price). It’s the right price which will get you more per unit sales as well as good margins.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cspan style\u003d\"font-style: italic;\"\u003eThere could also be a case where merchants clash with each other on the same price/rating/tax and shipping. Under this scenario, Google might rank the most relevant item for a particular search term higher than the rest, or it could be using some other factor, which is beyond our comprehension.\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: arial;\"\u003eTest, test, test only then you'll be able to identify what works well for you. \u003c/span\u003e\u003cspan style\u003d\"font-size: 100%;\"\u003e\u003cspan style\u003d\"font-family: arial;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/7371662734465550695-1866974794852343645?l\u003dwww.retail-ecommerce.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"text/html","href":"http://www.retail-ecommerce.com/2007/06/how-to-optimize-for-google-base-data.html#comment-form","title":"9 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1866974794852343645"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/7371662734465550695/posts/default/1866974794852343645"},{"rel":"alternate","type":"text/html","href":"http://www.retail-ecommerce.com/2007/06/how-to-optimize-for-google-base-data.html","title":"A Basic Guide to Google Base Optimization"}],"author":[{"name":{"$t":"Idris"},"uri":{"$t":"http://www.blogger.com/profile/08662471303028726341"},"email":{"$t":"idris@mobiusservices.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"09682962941223380762"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://3.bp.blogspot.com/_dlghruORuhI/SbTUkg4qiAI/AAAAAAAAAZg/mg0MROoH8Nk/s72-c/Google+OneBox.JPG","height":"72","width":"72"},"thr$total":{"$t":"9"}}]}});