2/16/2012

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The New Enhanced Sitelinks – Extending an Extension

Google has come up with yet another new scheme for Ads occupying top positions in the Search
Network, which, it claims would significantly boost the click-through-rate. This time, it is an
update which rewards the best performing Ads (Or the highest spending client – whichever comes
first to your mind) by converting their Site-Links into Ads. Sort of like multiple Ads within an Ad, if I
may. Google said that they have incorporated text from existing ads from our account based on
their relevancy to our eligible Sitelinks, to come up with the new, enhanced sitelinks.



Here is a visual example of what it has rolled for its users/searchers (Courtesy: Adwords.blogspot) –

Say you’ve created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:



Now, let’s say your account also includes the following text ads:



With this enhancement, your ad could now look like this:



This new 'enhanced' sitelinks feature was rolled out earlier this week and is available to select
advertisers.

For more details, please follow the link [ Sitelinks : A Quick Glance ] and keep following
Retail-Ecommerce for more such sensational news and developments in the
E-Commerce world.