I am happy to present our first online interview with Lisa Raehsler, a SEM strategy consultant and PPC expert. Lisa is a certified Google Advertising Professional (GAP) who has supervised over 30 pay per click campaigns.
This interview is in collaboration with SES, Chicago 2010. Our questions are in context with holiday marketing techniques, and I believe that Lisa’s insightful thoughts will help small and medium online retailers prepare better for the upcoming holiday season.

