With 54% of gift buyers beginning their holiday shopping spree by late October, an average of $142 has been spent online for purchases between October 18 and October 24, as per new survey data. This is an increase of 38% from the $103 average spending between October 3 and October 10.
Amazon.com, the world’s largest e-retailer, has been the most sought-after for online purchases, according to the Compete Holiday Insights survey from web analytics provider Compete Inc. About 53% of the 1,002 survey respondents said that they made their holiday purchases with Amazon during the week of October 18. Amazon was followed by eBay.com (18%), Walmart.com (12%), Target.com (12%), Overstock.com (9%), Sears.com (5%), BestBuy.com (5%), Macys.com (4%), Toysrus.com 37 Toys 'R' Us Inc. Toys / Hobbies Online Sales:$515,000,000 (IR estimate) Growth:3.0% See More (3%), HomeDepot.com (2%), and Kohls.com (2%).
Gift cards have made a great headway as a popular holiday gift choice. The survey found that while only 6% of consumers bought gift cards during the week of October 3, the accelerating sales resulted in 36% of the buyers opting for them during the week of October 18. Consumers also purchased items like clothing and shoes (46%), toys and games (44%), books (29%), and movies and video games (26%) during the week of October 18.
Holiday marketing messages and offers have boosted sales to a large extent. E-retailers are attracting early shoppers with early-season messages and offers. According to the recent Shop.org survey, 40% of online retailers are likely to begin their marketing by Halloween and an additional 40% are expected to start holiday messaging this week.
As to why do some shoppers prefer shopping early for the holidays, a Google-sponsored survey from early October has the answers! 50% of consumers responded that they shop early to beat the holiday rush, 43% thought they got better prices by starting sooner than the rest, and 38% said they did so to make sure they found the exact gifts they wanted.
Source: Internetretailer.com
Amazon.com, the world’s largest e-retailer, has been the most sought-after for online purchases, according to the Compete Holiday Insights survey from web analytics provider Compete Inc. About 53% of the 1,002 survey respondents said that they made their holiday purchases with Amazon during the week of October 18. Amazon was followed by eBay.com (18%), Walmart.com (12%), Target.com (12%), Overstock.com (9%), Sears.com (5%), BestBuy.com (5%), Macys.com (4%), Toysrus.com 37 Toys 'R' Us Inc. Toys / Hobbies Online Sales:$515,000,000 (IR estimate) Growth:3.0% See More (3%), HomeDepot.com (2%), and Kohls.com (2%).
Gift cards have made a great headway as a popular holiday gift choice. The survey found that while only 6% of consumers bought gift cards during the week of October 3, the accelerating sales resulted in 36% of the buyers opting for them during the week of October 18. Consumers also purchased items like clothing and shoes (46%), toys and games (44%), books (29%), and movies and video games (26%) during the week of October 18.
Holiday marketing messages and offers have boosted sales to a large extent. E-retailers are attracting early shoppers with early-season messages and offers. According to the recent Shop.org survey, 40% of online retailers are likely to begin their marketing by Halloween and an additional 40% are expected to start holiday messaging this week.
As to why do some shoppers prefer shopping early for the holidays, a Google-sponsored survey from early October has the answers! 50% of consumers responded that they shop early to beat the holiday rush, 43% thought they got better prices by starting sooner than the rest, and 38% said they did so to make sure they found the exact gifts they wanted.
Source: Internetretailer.com
8 comments:
Isnt that the truth, ive started my holiday shopping early as well. Im trying to get alot of it done online too. Those line ups are a real headache sometimes, lol.
You can get a number of online deals. Maybe thats why people are shopping online. Or maybe because people are lazy and its cold. Let the delivery man suffer the wet and windy weather.
I imagine people are pleased they started early, with the bad weather in the UK a lot of parcels are caught in warehouses and delivery companies are working hard to get them out before Christmas. A lot of copanies already have notices on their site about delivery times being delayed. This will only add to the early start of Christmas shopping next year
It will be interesting to see the difference between online spending in the US compared to the UK in 2011. It is forecasted to be another big year for e-commerce, continuing the channel's strong growth pattern. I wonder whether it’s still social change that’s underlying the growth in online sales, or is there something inherent in the online shopping experience that either blurs, lowers or removes psychological barriers in the minds of shoppers, making it possible to have a guilt-free spending spree?
Holiday shopping has really seemed to change over the last decade or so. As it seems people are shopping later and later, the majority or people are shopping earlier over the internet. Technology has changed many things, but I don't think anyone would have imagined it would change how people shop for the holidays. There are many incentives to shopping early and/or over the internet. These incentives save people time, money, and hassle. At that time of year any of those become a victory for me.
Fascinating statistics, thanks for sharing your insight into online shopping.
very good post! need to say you did a great job and i really appreciate it!
Communications is at the heart of e-commerce and community.
Meg Whitman
http://merchantdatasystems.com/merchant-solutions/
Post a Comment