2/09/2010

Meta Description and Keywords: Useful or Obsolete?

I am often asked by our clients and others about the significance of Meta descriptions and keywords in on-page optimization.

Many SEO professionals say that they are almost close to obsolete as they are not considered by search engines to rank websites on search engine result pages.

Here’s my view on SEO Meta descriptions and keywords.

Meta description has its own value and Google definitely cares about it. Meta descriptions are sometimes used as a snippet in the SERP (the text preview that Google shows on each result) if it matches to the users’ query, which can lead to higher CTR, but for sure it doesn’t have any influence on the organic ranking.

And, when it comes to Meta keywords, they were a magic solution in the early days of internet search, but now it has lost its distinction because most SEOers ill-treated this particular attribute which forced search engines to disregard it completely. You can read this blog post which contains a video speech given by Mr. Matt Cutts of Google.

Search engines like Google and Yahoo no longer take Meta keywords into consideration, but MSN (Bing) does. Even with Bing, Meta keyword attribute is no longer an essential ranking factor, but to score keyword credit, they (Bing) recommend using it positively.

Well, I personally think that adding relevant keywords and phrases in the Meta keyword tag section will never harm your SEO efforts unless you resort to keyword stuffing.

10 comments:

renantech said...

Matt Cutts Search Engine Optimization Tips is really great because when i follow those technciques called whitehat is really bring my site huge traffic and increase my online earnings. Thanks to Matt Cutts for sharing his knowledge on SEO.

Landis said...

So you don't think its useful? Your article does not really take a stance.

Idris said...

It seems like you didn't understand what i am trying to say. Please read it over again and try to understand.

Belinda said...

I've been hunting around today for info about SEO, meta tags etc etc and found this SEO expert survey results article really interesting: http://www.seomoz.org/article/search-ranking-factors#on-page-keyword-specific-ranking-factors Hopefully you do too. All the best!

ecommerce design said...

This post is too informative and i also pay attention towards meta description as it is very important.

web design sydney said...

thank you for letting us know about keywords it is really great article, thank you for sharing your knowledge with us.

IVA Advice said...

Useful information. I've recently launched a new website so I could use all the SEO advice I can get

Jesica Wills said...

On page optimisation is very important part.Meta description and meta keywords are very important to build backlinks and traffic to one's website or blog.
I like, what your are trying to say...

Online directory said...

True, it's not gonna hurt. I always add keywords anyway.I did't now that Bing go old fashion way..Great find for me..thanks

IT outsourcing said...

Your tips on meta description and keyword utilization for search engine optimization is great. Thanks for sharing such an informative post.

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