Many SEO professionals say that they are almost close to obsolete as they are not considered by search engines to rank websites on search engine result pages.
Meta description has its own value and Google definitely cares about it. Meta descriptions are sometimes used as a snippet in the SERP (the text preview that Google shows on each result) if it matches to the users’ query, which can lead to higher CTR, but for sure it doesn’t have any influence on the organic ranking.
And, when it comes to Meta keywords, they were a magic solution in the early days of internet search, but now it has lost its distinction because most SEOers ill-treated this particular attribute which forced search engines to disregard it completely. You can read this blog post which contains a video speech given by Mr. Matt Cutts of Google.
Search engines like Google and Yahoo no longer take Meta keywords into consideration, but MSN (Bing) does. Even with Bing, Meta keyword attribute is no longer an essential ranking factor, but to score keyword credit, they (Bing) recommend using it positively.
Well, I personally think that adding relevant keywords and phrases in the Meta keyword tag section will never harm your SEO efforts unless you resort to keyword stuffing.
7 comments:
Matt Cutts Search Engine Optimization Tips is really great because when i follow those technciques called whitehat is really bring my site huge traffic and increase my online earnings. Thanks to Matt Cutts for sharing his knowledge on SEO.
So you don't think its useful? Your article does not really take a stance.
It seems like you didn't understand what i am trying to say. Please read it over again and try to understand.
I've been hunting around today for info about SEO, meta tags etc etc and found this SEO expert survey results article really interesting: http://www.seomoz.org/article/search-ranking-factors#on-page-keyword-specific-ranking-factors Hopefully you do too. All the best!
This post is too informative and i also pay attention towards meta description as it is very important.
thank you for letting us know about keywords it is really great article, thank you for sharing your knowledge with us.
Useful information. I've recently launched a new website so I could use all the SEO advice I can get
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