10/30/2009

SEO Scams – Be Aware, Stay Clear

Scam is an attempt to deceive a person or an entity by gaining full confidence, and it is a word that people want to steer clear off. SEO scams have no other meaning than cheating or swindling an online business owner or a website owner by providing dubious SEO services. 

In the early days of search engines when AltaVista and Yahoo were ruling the search engine market, SEO was in its infancy but SEO scams were still prevalent but the numbers weren’t so alarming. Once SEO techniques became more popular and in demand, many fly-by-night companies/scammers with questionable SEO talent took this as an opportunity and entered the market to make money, and began providing search engine optimization services that were not worth a penny.

So, how can you identify an SEO scam? Given below is a list of claims related to SEO that is nothing but SEO scams.
  • Guaranteed Page 1 Rankings
  • We'll get you thousands of back links in X days
  • We know how Google algorithm works
  • SEO for just $100 a month!
  • Good ranks for long tail keywords
  • We'll submit your site to 1000 search engines in x days
  • We know the SEO secret sauce, but we won't share it with you
  • We have experience in your industry (and showing records and testimonials from different industries)
  • Quick visibility (Say within 24/48/72 hours)
  • Quick Submission to 100s of directories
  • We know a guy at Google
  • Our SEO services will deliver long lasting results

Do not get carried away by these statements. Hiring an SEO firm to make your website search engine friendly is a monumental decision. So, if an SEO firm tries to feed you any of these statements, don’t spare them another glance. And, more importantly conduct a research and understand what a typical SEO company does before you do any hiring...Here is a list of things that a true SEO firm should offer:
  • Analysis of your business, website structure and content
  • Advice and suggestions for website development
  • Advice and suggestions on redirects, hostings, use of rich media, javascripts and so on
  • Keyword research
  • Content development and optimization
  • SEO knowledge sharing
  • Off-site marketing
  • Local SEO

9 comments:

Carla said...

I totally agree. I have gotten so many calls and emails from "SEO firms" promising results that no one else could give me. I'm glad I ran the other direction.

Lalchand Khatri said...

Nice an interesting blog post, thank you for seo information..
Types of e-commerce

jeux en ligne said...

Most SEO is scam. So, while you’re trying to figure out how to get up to $100 a day in ad-sense, these SEO Scam shysters are raking in more than $200K per year. I never knew SEO scamming was easy. But really they still do work. This is one of the best posts i have seen on any blog for a long time.

ecommerce website guys said...

What's even more laughable than an SEO company guaranteeing a page one ranking in Google is for them to promise a #1 ranking or a top three ranking in Google. Probably the most important thing to emphasize to website owners shopping around for SEO services is that there aren't 1000 search engines (or even 10) that are worth having your URL submitted to. Google dominates over 80% of all search engine use on the Internet, and most of the remainder of search engine queries take place on Yahoo, Bing, and Ask.com. As far as free directories, there are just a tiny handful that are worth getting listed on, with DMOZ at the front of the list.

Crystal said...

Probably the first thing I ever heard about hiring an SEO firm was to stay away from anyone promising page 1 results. That advice still stands today.

Unfortunately, there's still a lot of firms out there promoting results like that.

Vicky said...

I guess the saying "if it seems too good to be true, then it probably is" is what to go by when dealing with these SEO firms and their schpiels about getting you a top 5 rank on Google within a working week!
I can't believe how much money they make from ripping people off! :(

steve chadburn said...

yes quite agree, you should at the very least have a basic understanding of how search engines work before you hire anybody to look after your website or how are you going to track their efforts. I always use a search engine ranking report software that way you can see your rankings appear and climb quickly.
This one deals with all the Googles all over the world for free www.reportandsubmit.com

Rich said...

@steve chadburn

My name is Rich and I have to say that much of what I read can be true, but much of what I read is also false. I am an SEO guy and I do guarantee page one rankings but we do not guarantee positions or time frames. We do because we can!

If Cheap SEO really did not work, then I would be out of business. Our web properties rank for top search term phrases or key word phrases (Nothing Obscure). Trying to rank for plumber is not good, ranking for Minneapolis Bathroom Plumber is excellent or even Minneapolis Emergency Plumber... Plumber is too generic, where a geographical specific type of plumber is a buying lead.

The same for products as well... Window Shopping Term: Gold Jewelry
Buying Term: Gold Masonic Ring

Basics and guidelines for SEO is laid out by Google themselves, then all you have to do is optimize the website accordingly and start the proper, WHITE HAT seo proceedure even if your using a black hat software which every top seo business in the world does use. It's the difference between driving safely or recklessly...

So Scams are abundant, YES and absolutely, but they are not everyone. The big test question should be... Ask the SEO person, so what is your website ranked for. And can I see other clients you have ranked as I would like to send them an email or call them to verify it was you doing the ranking. That will eliminate 95% of your scammers instantly...

Much more to be said, but I simply could not pass on commenting as a lot of people seem to think that all offers are scams and they are not. And yes, we even offer rankings in POPULAR search term phrases for as little as$25 per month so go figure...

Web directory said...

The truth about some Seo Firms is that they have own networks. They can move you up i google but i don't think that anyone can guarantee top postion i G. Anyway soon you stop pay for their service they will delete your website from network and you going down.

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