Successful SEO depends on 3 main factors…
- Website Architecture
- Keyword Rich Original Content
- Quality and Relevant Links
If you leave any of these factors out of your strategy, you will not be able to devise a successful SEO plan. This blog post will discuss about web site architecture for a winning search engine optimization campaign.
We all know that an uncomplicated website architecture allows users to navigate through the website easily and access the information they want, but more importantly, it allows search engine robots (more colloquially ‘a search engine bot’) to crawl the website without any hindrance for the purpose of indexing and ranking. Even if you have useful content on your website and many link backs from trusted sites, all your hard work for getting a desired rank on SERP would go in vain if your website structure is unclear for search engine robots.
Thanks to the Big G and Bing for providing us with useful tips on their blog for improving website architecture.
Tips from Bing
Use descriptive file and directory names
Limit directory depth
Externalize on-page JavaScript and CSS code
Use 301 redirects for moved pages
Avoid JavaScript or meta refresh redirects
Implement custom 404 pages
Tips from Google
And, here are a couple of slide shows on site architecture issues from Google.
We all know that an uncomplicated website architecture allows users to navigate through the website easily and access the information they want, but more importantly, it allows search engine robots (more colloquially ‘a search engine bot’) to crawl the website without any hindrance for the purpose of indexing and ranking. Even if you have useful content on your website and many link backs from trusted sites, all your hard work for getting a desired rank on SERP would go in vain if your website structure is unclear for search engine robots.
Thanks to the Big G and Bing for providing us with useful tips on their blog for improving website architecture.
Tips from Bing
Use descriptive file and directory names
Limit directory depth
Externalize on-page JavaScript and CSS code
Use 301 redirects for moved pages
Avoid JavaScript or meta refresh redirects
Implement custom 404 pages
Tips from Google
And, here are a couple of slide shows on site architecture issues from Google.
2 comments:
googlebot only sees in your website is 'text' for them to categorize and indexed your website...they dont really care how good your design is...and of course the 'relevancy' of the content. Therefore, put great information in your content for them to hunt you down
Usually, search engine bots crawl flat web services architecture faster than websites with a lot of pages for indexing.
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