We saw a great dip in the January traffic pattern for most Comparison Shopping Engines (CSEs) and unfortunately, there seems to be no remarkable improvement in February either. The detailed traffic data shows the decline in traffic flow in all major CSEs. The year 2009 has not been a good one for the CSEs as the visits by shoppers are showing a decreasing trend.
The only CSE with an increase of 6.50% in monthly visitors is Like.com with a monthly pages/visit of 2.5. This increment might not seem outstanding but when compared to other CSEs, it is by far the best performer for February.
In terms of monthly unique visitors, Jellyfish tops the list with an increase of 35.10%.
Nextag.com with a traffic rank of 41 attracts the most number of unique visitors.
Out of all the CSEs listed here, Pricewatch rules the roof in terms of pages/visit. Details can be viewed from the traffic analysis report of the previous month.
Though Pricegrabber.com was the undisputed winner in January, it has not fared that well this month.
After the end of the shopping season in December 2008, the fall in traffic for all CSEs is a growing concern in the online market. I have not included few major CSEs like Google product search, Yahoo shopping, MSN shopping due to non-availability of data.
Important Note: The above mentioned traffic data is gathered from Compete.com. It may not provide the exact traffic data and so, we cannot conclude the popularity of a CSE based on it alone. But, from this data one can discover the past performance of a CSE, which can help online merchants to choose the right comparison shopping engine for Data feed marketing.
1 comments:
Maybe it's because people are realizing that CSE's are basically spam sites. With the downturn in the economy there are less purchases being made, and their advertising budget's have dropped significantly
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