Pixazza turns images into product links

There is a no limit on generating ideas and creating new applications in the world of Internet commerce. Pixazza, which was created by Pixazza, Inc. of Mountain View, California, has certainly earned the right to be called an innovative visual commerce application.

What makes Pixazza so cool?

Pixazza is an ad network. Its technology is designed to turn still images on a web page into ecommerce product links.

Refer the screen shot below.




Photo Source: www.Imnotobsessed.com

Who can use Pixazza?

Online Retailers/Advertisers: Pixazza is likely to become one more channel for online retailers to promote their products to consumers of other websites. If you are an apparel merchant, you may enjoy the services of Pixazza right away. However, if you deal with other categories, such as electronics, travel, home and furnishings, sports and so on, then you may need to wait for Pixazza to fully roll out.Currently, Pixazza supports a number of ad models, such as CPA, CPC and CPM.

Website Owners/Publishers: Bloggers and website owners with a lot of images on their website can use Pixazza as one more revenue generation stream. When consumers click on one of the product links from your images to make a purchase, Pixazza splits the commission with the publisher. I believe this could be a valuable source of income for publishers for two reasons: Pixazza ads don’t require separate real estate on the publisher’s web page and they do not get in the way of other ads on the site. If you want to become a publisher then make sure your site has plenty of enough images.

Experts: Pixazza’s door is open to everyone looking to generate additional income. Since Pixazza is designed to turn images into ads, Pixazza, Inc. requires a bunch of people to help it find products that featured in its partner websites. These experts would get paid on a commission basis.

Online Shoppers: Pixazza is not a shopping destination, but it does allow consumers to shop for products that are visible in images. To enjoy it, shoppers simply have to roll their mouse over an image on the publisher’s website. A window then pops up that shows the related or similar products that are available for sale in the image. To explore more, shoppers can click on the provided product link, and Pixazza will redirect you to the merchant’s product page.

Pixazza claims to be an AdSense for images. In Google AdSense, ads are served automatically depending upon the content available in the publisher’s website. With Pixazza, the same concept applies, but the groundwork of tagging and identifying the product in each image is done by human eyeballing and not by a computer algorithm, so the involvement of human labor is quite high.

Some of the retailers already signed up with Pixazza are…

Zappos
Overstock
Macy’s
Amazon
Bluefly and more…

The good news about Pixazza is that the Big G has shown keen interest in this new ad technology. In fact, Google is one of only three companies to fund Pixazza. Who knows? Tomorrow, Pixazza might be completely bought out by Google! :-)

Let’s wait and watch.