Of Top 100 Online Retailers, 44 Retailers Blog

In my last post, I wrote about 5R’s of online retail blog (Ready, Reach, Realize, Research, Retain) which elucidated why online retailers should blog. In the same posts, I also mentioned that online retailers/merchants who do not blog are missing the golden opportunity to market their products and services to their target audience.

According to Getelastic.com, only 15% of top 500 online retailers have ecommerce blogs. This data is a bit old but still worth reading, so check it out.

I recently looked up the top 100 internet retailers of 2009 and tried to verify if they own a blog. I came to the conclusion that 44 out of 100 top online retailers have an ecommerce blog.

No. of Blogs as per internet retailer’s category:

Apparel and Accessories - 11
Books/Films/Music - 3
Computers and Electronics - 3
Flowers/Gifts/Jewelry - 2
Food/Drug - 5
House wares/Home furnishing - 1
Mass Merchants - 4
Specialty/Non-Apparel - 12
Sporting Goods - 3

Quick Glance:
Blogs that fall below 100,000 Alexa Rank – 24 out of 44 (Subject to change)
Blogs that has Google Page Rank >=5 - 19 out of 44 (Subject to change)
Blogs that are more than 3 years old – 8 out of 44
Blogs that started in 2009 – 3 out of 44

Blog Type data:
Blogs in Sub domain – 36% (16 out of 44)
Blogs in Separate Domain Name – 29% (13 out of 44)
Blogs in Sub folder – 27% (12 out of 44)
Blogs that uses free blog services – 9% (4 out of 44)

Posting Frequency:

I have categorized posting frequency into 4 types: Hyper Active - Active - Just there - Dormant.

The posting frequency depends upon how often the blog is updated.

Hyper Active –28
Active – 5
Somewhat Active - 3
Dormant – 11

Below is the blog information of top online retailers of 2009.