This was supposed to be posted on Feb 2009. Apologies…it’s coming a month late as i was involved in some other initiatives.
Let’s take a look at the traffic data for various Comparison Shopping Engines (CSEs). After the shopping season there seems to be a great dip in the January traffic pattern of the CSEs when compared to the December 2008 results. It is clearly evident that due to economy slowdown, the early 2009 did not brood well for most of the comparison shopping engines.
CSEs, such as Shoplocal, Mysimon, Pricerunner, and Pricewatch saw a drastic decline in the traffic, except for Pricegrabber, the winner of the month with a whopping increase in the compete rank, from 112 to 69 and a 48% increase in monthly unique visitors, 2.8 pages/visit (though not so impressive but there was an increase of 51.72%). Next comes smarter that saw some increase in ranking and unique visitors but a little down-turn in the pages/visit. Notable shopping engines, like Shopping and Shopzilla experienced a decline in their traffic. Though Pricewatch saw a great decline in the traffic, it had a pretty decent increase in the pages/visit (next to Pricegrabber) with an increase of 19.05% that comes to 12.50 when compared to the prior result. One interesting thing to note about Pricewatch is that, of all these 12 CSEs, only Pricewatch had good pages/visit. You can view the data from earlier CSE traffic reviews.
Important Note: The above mentioned traffic data is gathered from Compete.com and it may not provide the exact traffic data and so, we cannot conclude the popularity of a CSE based on it alone. But, from this data one can discover the past performance of a CSE, which can help online merchants to choose the right comparison shopping engine for Data feed marketing.
Let’s take a look at the traffic data for various Comparison Shopping Engines (CSEs). After the shopping season there seems to be a great dip in the January traffic pattern of the CSEs when compared to the December 2008 results. It is clearly evident that due to economy slowdown, the early 2009 did not brood well for most of the comparison shopping engines.
CSEs, such as Shoplocal, Mysimon, Pricerunner, and Pricewatch saw a drastic decline in the traffic, except for Pricegrabber, the winner of the month with a whopping increase in the compete rank, from 112 to 69 and a 48% increase in monthly unique visitors, 2.8 pages/visit (though not so impressive but there was an increase of 51.72%). Next comes smarter that saw some increase in ranking and unique visitors but a little down-turn in the pages/visit. Notable shopping engines, like Shopping and Shopzilla experienced a decline in their traffic. Though Pricewatch saw a great decline in the traffic, it had a pretty decent increase in the pages/visit (next to Pricegrabber) with an increase of 19.05% that comes to 12.50 when compared to the prior result. One interesting thing to note about Pricewatch is that, of all these 12 CSEs, only Pricewatch had good pages/visit. You can view the data from earlier CSE traffic reviews.
Important Note: The above mentioned traffic data is gathered from Compete.com and it may not provide the exact traffic data and so, we cannot conclude the popularity of a CSE based on it alone. But, from this data one can discover the past performance of a CSE, which can help online merchants to choose the right comparison shopping engine for Data feed marketing.
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