January 23, 2009

Shopping Engine Traffic Review for December 2008

December is the peak time for the shopping engines since shoppers are busy looking out for gifts and best deals for Christmas and New Year.




December traffic shows that Bizrate is leading with a rank of 35 followed by Nextag. Compared to November, Nextag has seen a steep decline in its traffic. This decline is unexpected since Nextag had been outperforming all the shopping engines in the previous two months. There is a steep decline in Nextag’s unique visitors by 37 percent. Relative to previous month, PriceWatch and PriceGrabber have had high traffic and also ranked better, while Shoplocal had relatively low traffic.

When compared on a yearly basis December 2008 traffic is relatively low. But taking in to account the down turn in economy the December traffic seems to have been fairly good.


* The above mentioned traffic data is gathered from compete.com.
*It might not provide the exact traffic volume and hence cannot conclude the popularity of the shopping engine.

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