Shopping Engine Traffic Review for November 2008

After consecutive decline in traffic for the past three months, November has marked considerable rise in the traffic despite the credit crunch. At last, some good news for comparison shopping engines, as buyers flocked their sites this month. This could be attributed to the fact that November marks the start of shopping season beginning with the harvest festival of Thanksgiving followed by Cyber Monday.



This shopping season Nextag is clearly leading with a rank of 17, up by 25 since July 2008. Nextag was able to attract more than 38 million unique visitors in November, while its counterparts struggled to drive even half of it. Even in October, Nextag had surpassed other shopping sites with soaring figures. Following Nextag is Bizrate with a rank of 38, but its sister service Shopzilla is way behind with a rank of 67. Bizrate is leading in all aspects when compared to Shopzilla.

Given the monthly change, Shoplocal has shown phenomenal increase with its unique visitors up by 119.5%. Pricewatch is also steadily gaining more attention and is better off than previous months.



While all the Shopping sites have shown positive results, Dealtime seems to be on the other side of the graph. With more than 7 Million unique visitors in the month of July, there has been a steep decline with scales dipping to around 2 Million unique visitors. Needless to say, Dealtime has been the underperformer this month.

On the Whole, this month, shopping sites attracted more traffic. But on yearly basis according to compete.com, November 2008 traffic is relatively less compared to November 2007.


* The above mentioned traffic data is gathered from compete.com.
*It might not provide the exact traffic volume and hence cannot conclude the popularity of the shopping engine.