Email marketing is a great step in the process of promoting new products, urgent sales, interesting offers and revolutionary discounts.
Did you try to woe customers through email marketing only to find out that your legitimate commercial emails were caught by spam filters and hidden from prospective buyers? Spam filters are widening their net everyday to catch unscrupulous marketers. Commendable job but there is a pitfall. Valid online marketers are also bearing the brunt of it since useful, “requested” content from them are dumped in junk files.
Your emails MAY get filtered out even if you are sending them to a legitimate opt-in list. You may even be blacklisted. Scary proposition but how do you counter it? Get smart with words. Most email filters scan the subject line. You might have included “Free” in the subject line to attract your customer but it will end up attracting the filter, and your free offering along with your email will exit the customer’s inbox without any trace.
Avoid these Filter Terms in your subjectline
| Apply Online | Fast cash | Limited time offer |
There are a few other rules regarding subject lines:
- No quotation marks, dollar signs and exclamation points.
- Do not use all capital letters, it’s like “SHOUTING”.
- Never put a toll-free number.
- Never use a font size larger than 2+.
You should also test your emails through free yahoo, hotmail, and aol email accounts before actually taking off with email marketing.
Draft your subject lines well and keep good records to keep away from the scrutiny of spam filters. Email marketing will reap results for you only if you are smart enough to dodge spam filters!
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