Never Ignore These 7 Basic On-Page Optimization Techniques

Traditionally, SEO is considered as the practice of building more back links to websites by most people, even some SEO analysts. Link building is a tough and painstaking activity which will be effective only when it is done well. Giving much importance only to link building and ignoring On-Page activity would never get you the desired result. On-Page along with relevant back links has always influenced search engines while deciding the results on the SERP.

I looked through few online stores to check how good their websites are with regard to basic on-page optimization, which includes adjusting keyword occurrence in title tag, Meta description, Meta keywords, URL, Heading tag, Internal hyperlink, Body text (product description) and Product Image. But most of the online retail stores I visited had done very little by way of on-page optimization (as per my view).

On-page factors are directly associated with the content and structure of the site. I believe that on-page optimization is one of the trickiest tasks of SEO. Search engines change their algorithm every now and then and give importance to a variety of SEO factors (which no SEO organization can zero-in on with full accuracy), but what I guess is that they still give importance to basic on-page factors so never put it on the back burner.

Let’s have a detailed look at the following imaginary template to understand more about basic on-page optimization.