Father’s Day is approaching near. On this special day, people would love to gift something special to their fathers. I googled “Father’s Day Gift” and found several gift websites.
The top 5 websites for this keyword are: (No.3 was a News Result. So I deliberately ignored it)
Gift.com
Gourmetgiftbasket.com
Iwantoneofthose.com
Redenvolope.com
Gettingpersonal.co.uk
Two good things caught my attention in these websites. One, they all have a web page exclusively designed for this special occasion. Two, they have a clear and neatly designed banner in the home page that reminds visitors of this occasion.
Gift.com’s home page:
Gift.com also allows shoppers to shop by personality. This feature will serve as a guide to get the perfect gift.
Exclusive father's day web page of Gourmetgiftbasket.com, the site ranked 2nd:
Home page of gourmetgiftbasket.com
I liked the way this website has merchandised the products in the home page. I am sure that visitors would definitely click this area because the banner is efficiently designed. It is also above the fold and occupies a big space in the website’s home page. This will definitely capture the attention of the reader.
The Father’s Day gift’s page of IWOOT’s (iwantoneofthose.com), ranked 3rd on the list:
I also googled few other keywords related to gourmet chocolate and found out a few websites like http://www.chocolatesource.com/home/index.asp and http://www.chocolatecoveredcompany.com/ which have no special promotion for Father’s Day. It seems like these retailers don’t want to take advantage of holiday shopping.
No matter how big or small this occasion, merchants who sell products under the following categories should not miss this opportunity.
Clothes and Accessories,
Chocolates and Cookies,
E-Cards,
Gadgets,
Personal Care Products,
Sports Kit, (like golf kit)
Wine,
Watches, etc…
1 comments:
20 June, 2008 6:36 PM
Also came across one other that has some good ideas.
http://www.istorez.com/m/shop/fathers-day
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