Keyword research is one of the most important processes of SEO and PPC campaign. It can make or break an online search campaign. Since search engine delivers websites and ads that are most pertinent to the search terms (keywords), these keywords should be plugged in properly within the content of the site so that engines can easily identify them to rank the site well in the search result.


There are so many complexities involved in keyword research process. Hence, chances of making mistakes that could minimize the effectiveness of search campaign are very high. The following are few keyword research mistakes that every online company should avoid…


Targeting not so popular keywords

Ignoring keyword relevancy

No comprehension of user objective in keyword selection

Going for single keywords like “Books” (You are not Amazon or barnesandnoble)

Not grouping keywords under specific industry and category

Overlooking the competition for a keyword

Using keywords that cost you big money without returns

Not allocating sufficient resources and time for conducting effective keyword research campaign