Amazon.com has always played a revolutionary role in determining the operations of e-retailers. But, when marketing web sites are taken into account, Google takes the upper hand. It has added to the growth and prospects of the e-retailers. Since its commencement, Google has given sole importance to customers, not to the publicity returns; even a paid advertisement is search dependent.

Through this attitude, Google has won hearts of millions of customers and has become the top search engine worldwide which has boosted its image among the advertising market as well. Its brand value has made Search Engine Marketing as the primary and productive means of marketing web sites and the most revolutionary marketing form. Google has a better expertise of consumers approach and develops the results and SEM offerings accordingly. Google’s substantial leap in Internet searches is beyond comparison. No other search engine can compete with this giant search engine.

Google has recently launched its latest tool for helping e-retailers to improve conversion rates by using a starter web analytics package. This tool will not hinder other sophisticated web analytics product’s business; rather the smaller retailers can gain a basic know-how of their business flow with this innovative package. It is experiencing an overwhelming response from smaller and larger e-retailers as well.

This tool has substantially helped the retailers to improve their online sales. Google has always rendered a variety of innovations to the market. From Google Site Search and Enterprise Search to Google Checkout, it has always made its statement. When RSS feeds became the rage, Google made a timely acquisition of FeedBurner last year. It has never hesitated to round out its web offerings through acquisition than internal development. The acquisition of YouTube is a spectacular example from a financial and strategic perspective.

Google has taken retailers, who rely on it, to a new horizon by taking over the web business. The term “Googlespeed” stands perfect for how quickly and efficiently it has taken eminent position in the market. Microsoft’s fear to lose its position and the rush to buy Yahoo in $45 billion is an remarkable example of Google’s glory.