The leader is always magnificent, Google is no exception to it. Google is the “fastest growing company in the history of the world.” – Times of London, 1/29/06. Google has definitely taken a lead over its competitors in terms of search market share. According to Nielsen Online data for January, even if Microsoft Corp. and Yahoo Inc. join forces, they would only have half of the market share of the giant leader Google Inc.
Nielsen says, U.S. internet users alone have searched on Google 4.2 billion times in January representing 56.9% of all the online searches made during that period. Also, Yahoo had 19% of the search market followed by Microsoft’s MSN/Windows with12.1%. The three search engines together accounted for 88% of U.S. searches for the month of January 2008.
An average Google user carried out 39.6 Google searches compared to 25.1 times for Yahoo and 30.1 searches for Microsoft’s MSN. Nielsen also published the top 10 U.S. search engines for the month of January. The publication also included other details like the number of searches, market share, and number of searches per individual.
Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine." - Sergery Brin (Google Co-Founder). This definately proved that Google is the most popular search engine as most people prefer to search here than elsewhere.
2 comments:
26 March, 2008 2:15 AM
Very interesting post. Google keep it up.
29 March, 2008 7:23 AM
What is interesting to note here is that the gap narrows when number of users are considered. I tried to mash the data in terms of % of Google's metrics. Yahoo's seraches are 33% of what Google managed and MSN managed 21% of Google's. When you compute number of users by dividing number of searches by number of searches per user, Yahoo's figures as a % of Google's improves to 53% meaning if Google had 100 unique visitors, Yahoo had 53 but Yahoo's visitors were searching less. Similarly, MSN's % improves to 28% menaing MSN has 28 unique users visiting it but querying far lesser times.
Inferences that could be drawn:
1) Awareness of Google is high and Google gets into the top of the consideration set. Any new internet user is most likley to use Google for the first time.
2) Google results are superior prompting users to use it multiple times in a given time period.
It will be interesting to see profile of users. For example, if researcher type profiles are using Google more, then it automatically increases the number of searches. The analytics on Google traffic should throw mind tickling data.
- Umashankar
umashankar_india@yahoo.com
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