Building links to the product page has dual advantage...1. You get direct visitors to your website/page
2. Search engines love links and probably would rank the product page well in SERP.
I can second guess the thought plaguing you, “Building link is not an easy task”. Yes, I agree. Link building is tough; it requires lot of patience, hard work and consistency. But once the campaign is done successfully, you’ll get a lot of traffic because it’s the trump card for high search engine ranking.
I have listed out some of the unique ways to build links to the retail website product/category pages which would cost nothing except time….. Ok, maybe some money too.
1. Start Blogging
2. Write unique product descriptions (features and benefits) with a link back to the product page and submit them to different article directories .
3. Write something unique about the product and see if you are get picked by or bloggers or social media surfers (Link Bait).
4. Create a product usage guide/e-book and give a link back to the product page.
5. Get your product pages listed in social media websites.
6. Build a product related community and promote your product pages whenever possible.
7. Participate in product related forums and link back if found relevant.
8. Get your products reviewed by bloggers.
9. Start product information page within your website and link it to the product page
10. Add social Bookmarking tools in each product page.
11. Give a link back to the product page from other related product’s pages within your website (intelligent cross sell with appropriate product name or anchor text)
12. Email product page links to your customers whenever you add any new products or offer any discounts.
13. Create an RSS feed for the category pages. Make sure your users subscribe to the rss feeds. RSS have pretty much guaranteed delivery than email.
14. Get product category widgets; let your friends, relatives and others add them to their blog/websites.
15. Leave comments on other’s blog but make sure the comment is related to the product or category and give a link back.
16. Use a tell a friend script on each product pages.
17. Buy links to the category pages make sure you don’t buy irrelevant links.
18. Purchase ads and link the category/product pages in other people’s mailing lists and newsletter.
19. Make product videos and submit them to video sharing websites like youtube, metacafe, etc.
20. Place classified ads about your products in free or paid online classified websites.
These are just few ways to build back links to your category or product page. Few of the link building strategies mentioned above will have good impact in SEO rankings, but you have to make sure that you get links from No-follow enabled and relevant website.
32 comments:
great staff,i have tried and will continu some of them.thanks.
schumi.
www.Bottomupradio.com is applying these techniques.
Working these methods into www.merchantguy.com as well. Reading the rest of these to find out more.
liked post...
have done most of the tricks...will do the rest...
thanks a lot...
Always reading about ways to make our site rank higher for terms that we are developing status against - like recovery drink, for example :) Good tips.
Very good list of activities to follow...
Do you have any suggestions for B2B organisations who don't use social media; have frequent product updates or launch new products; or write articles?
OK you might say that they should at least write some articles, but there are many sectors where this doesn't happen.
I guess that getting clients to accept reciprocal links is an option, are there more?
Nice list of ways to get links. Thanks for the info. Currently, social sites are the fastest way to build links. Something else will eventually replace them, too.
Great post, I find hard to find good info about optimizing e-commerce, glad that I found your blog today
Thanks for sharing the list of getting back links ways. I think all points are good but most important thing is that we must use high PR sources to submit our site.
I've been following this blog for the entire month, and I've just noticed that you are sharing top-notch SEO tips and I find it very helpful. Just to add something to these 20 link building tips. Guest blog posting is also an effective way in creating a one-way backlink that can point to a certain product page. Regarding link baiting, this one is really hard to do, but proven to be the most effective way to drive massive traffic to a site.
Guest blogging on relevant blogs is a very good way of getting backlinks as well
That is an excellent list to work from.
Don't forget that if you have multiple blogs, you can use yahoo pipes to kind of mash up their RSS feeds into one big feed, and then re-submit :)
Thanks for the share!
I'm doing a project for a manufacturer of aerospace type, technical woven fabrics and am looking for good ideas for developing quality links and increasing site traffic in a really small, technical, niche industry. The whole social media things seems like a dead-end to me. Any ideas for getting content in front technically minded engineers and educators (especially in boat building and aerospace)?
Are you speaking about getting backlinks from external websites or from the same website alone. These are the practices has been followed for along time now.
Majorly submitting Product Descriptions in Article Directories is not the wise decision.
This is a good post but most probably not the latest..
Yes, this is not the latest one. Why you provide us few good strategies for building back links for ecommerce category and product pages....
Pretty good points you've mentioned! Useful for newbies!
Great staff.Back links are the second most important thing for any website. They are varied enough to have me coming back regularly to check things that I forgot or maybe overlooked. Good work!
Some people might argue that back links are the first most important thing for any website, at least in regard to getting found on Google. I'm assuming you mean "content" is the most important thing for a website. That's true from a visitor perspective, and it certainly has a strong bearing on how many other webmasters and bloggers decide to organically link to a website.
Excellent tactics to build back links. Another powerful method is to insert product page links into your order confirmation emails, varying the links you insert from time to time.
"Email product page links to your customers whenever you add any new products or offer any discounts." does this count in Backlink count i think this might help in increase in traffic nor the backlink.
@Vir P
yeah same here. But by reading this post it made me more motivated to build links for my site. It's not easy but definitely worth all the efforts.
I agree to everything that is written here.
Thank you for sharing.
I've read quite a few of your posts and I find it all very interesting and informative.
Keep up the good work. Will definitely comeback for more of your entries.
Very good list of activities to follow...
nice post, i just create an online store and need some suggestion like this.
thanks
Thanks for making a list of backlink tips, as im relatively new to the website stuff,When i came across the task of backlinking it seemed a horrible task,but your list have given me inspiration to get this done,Thanks
Thanks for the list.
nice post,i just create an online store and need some suggestion like this.
thanks
Some of the ideas are also good for non ecommerce sites.Thanks for that
Thank you very much. I will will be trying all of your ideas :)
Some people might argue that back links are the first most important thing for any website, at least in regard to getting found on Google. I'm assuming you mean "content" is the most important thing for a website. That's true from a visitor perspective, and it certainly has a strong bearing on how many other webmasters and bloggers decide to organically link to a website.
Regards,
Cliff Merchant MD
An interesting point is about backlinks to category pages. Very few use the strategy to rank categories pages and posts too, but for sure, if you have a well set site, optimized categories as far as pages, categories' links will help a lot.
Remember to optimize your categories using most competitive keywords and post in each category should support and turn it much more relevant.
Best Wishes
Augusto
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