Blogs are seen as a marketing tool by most of the online retailers. The main intention behind the online retail blog is to make customer aware about the products and services they provide.
So, i decided to check the readability level of top online retailer's blog.
Amazon's Book Store Blog - High School level
Ebay's Blog - Junior High School
Dell's Blog - Junior High School
Apple's Blog - High School
If you are an online retailer running a blog then check this cool tool to know your blog readability level... http://www.criticsrant.com/bb/reading_level.aspx
Note: This is only for entertainment purpose.

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