Although Search engines have proved to be the traffic generators for ecommerce websites, few retailers still remain unaware of this fact.
Almost 80% of retail websites are not Search engine friendly (Source: One up pub). It is astonishing to know that even large e-retail companies do not implement the basic SEO. The meager amount of search engine traffic directed towards them is only due to the popularity of their brand name and/or brand-specific product search.
Regardless of the brand’s popularity, a well optimized ecommerce website will get the targeted traffic from well-known search engines like Google, Yahoo, and MSN. This is because large number of the internet shoppers are search engine fanatics who constantly seek products that you could be carrying on your website. You may have thousands of product on your site to sell, and if you are not visible in the search results, then you are fighting a losing battle. Ecommerce SEO is the name of the game to win the battle.
An ecommerce website with unique content, trust worthy back links and spider and user friendly navigation will rank higher in search engines than a site which uses content from the manufacturer websites or from well-established online retailers, unhealthy back links and unfriendly navigation.
Steps to Increase Organic Search Traffic:
Important Note: Search engines rank a website based on Website Relevancy and Popularity Quality inbound links from other relevant websites (either from horizontal or vertical market). The following are some of the eCommerce SEO strategies.
Keyword Research: The most important thing in Search Engine Optimization process. Do extensive keyword research and analysis to find out the most appropriate keywords for your product page. Target for long tail keywords for the product pages and general keywords for the category pages.
Product Web Page Title: Each web page should have a unique title. Including product name or a keyword associated with the product in the web page title is a traditional method, but is still considered as an important technique for search engine optimization. Example: Sony Cyber Shot Dsc-H9 – with 15x Optical Image Stabilization Zoom. (Maintain character limit up to 70-80 in the web page title)
Product Name (H1/H2): Placing keywords or key phrases in H1/H2 tags is another important technique of on-page optimization.
Almost 80% of retail websites are not Search engine friendly (Source: One up pub). It is astonishing to know that even large e-retail companies do not implement the basic SEO. The meager amount of search engine traffic directed towards them is only due to the popularity of their brand name and/or brand-specific product search.
Regardless of the brand’s popularity, a well optimized ecommerce website will get the targeted traffic from well-known search engines like Google, Yahoo, and MSN. This is because large number of the internet shoppers are search engine fanatics who constantly seek products that you could be carrying on your website. You may have thousands of product on your site to sell, and if you are not visible in the search results, then you are fighting a losing battle. Ecommerce SEO is the name of the game to win the battle.
An ecommerce website with unique content, trust worthy back links and spider and user friendly navigation will rank higher in search engines than a site which uses content from the manufacturer websites or from well-established online retailers, unhealthy back links and unfriendly navigation.
Steps to Increase Organic Search Traffic:
Important Note: Search engines rank a website based on Website Relevancy and Popularity Quality inbound links from other relevant websites (either from horizontal or vertical market). The following are some of the eCommerce SEO strategies.
Keyword Research: The most important thing in Search Engine Optimization process. Do extensive keyword research and analysis to find out the most appropriate keywords for your product page. Target for long tail keywords for the product pages and general keywords for the category pages.
Product Web Page Title: Each web page should have a unique title. Including product name or a keyword associated with the product in the web page title is a traditional method, but is still considered as an important technique for search engine optimization. Example: Sony Cyber Shot Dsc-H9 – with 15x Optical Image Stabilization Zoom. (Maintain character limit up to 70-80 in the web page title)
Product Name (H1/H2): Placing keywords or key phrases in H1/H2 tags is another important technique of on-page optimization.
Image Tag: Search Engines are not smart enough to index images and graphics. So, adding a keyword or the product name in the ALT tag will result in optimization.
Product Page URL: Make sure that the product name is included in the URL of that specific product. Since most e-commerce websites generate pages on the fly, search engines find it difficult to crawl through these dynamic pages. Re-writing the URL to a static format is the best option and it will definitely have a good impact on optimization.
Product Page URL: Make sure that the product name is included in the URL of that specific product. Since most e-commerce websites generate pages on the fly, search engines find it difficult to crawl through these dynamic pages. Re-writing the URL to a static format is the best option and it will definitely have a good impact on optimization.
Meta Keywords:
Meta Description: Writing a small description in the
Keyword-rich Catalog: Most retailers fail to recognize the importance of content/catalog optimization and SEO copywriting. Unique product content integrated with searchable keywords is a very good technique for search engine optimization.
Quality Inbound Links: Link building is one of the fundamental strategies of eCommerce SEO. Engines rank a website based on how popular the website is. Popularity is determined on the basis of the number of quality inbound links that the website holds. Acquire keyword rich back links from websites that are relevant to your line of products or services. Do not go for link exchange with irrelevant websites.
Link exchange with relevance
Start a Blog on top selling products
Write articles about products
Product Press release
Submit to website directories
Post product features in discussion forum
Participate in social media…
More cheap ways to build back links for a product page
Cross Link: Search engines prefer keyword rich text links. Linking from one product page to another will enhance search engine optimization and also help in cross-and up-selling products. It is always better to provide multiple ways to reach the final product page.
Cross Link: Search engines prefer keyword rich text links. Linking from one product page to another will enhance search engine optimization and also help in cross-and up-selling products. It is always better to provide multiple ways to reach the final product page.
Site Map: A site map is useful for users and search engines. A plain text keyword rich link sitemap facilitates search engine spiders to find all the pages/content of an e-commerce website.
Follow the above steps you may see drastic increase in organic search traffic.
3 comments:
thanks for the information the information provided by you is so useful and very informative thanks for posting this.
Thank you for sharing your link with us.
I definitely agree with cross linking/internal linking for relevant products.
One method that I think that would be really effective to online store sites is to add a blog, wherein they can naturally build more internal links to product pages. Particularly with entries that presents lots of products (like 10 best gifts for this christmas) where you can most likely build quality links directing to best-selling products.
Another great thing with blogs is that search engines love it, for the fact that it updates more often than static pages. which make enough reasons for bots to return and index pages of the site :)
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