Consumers are more satisfied with electronics online shopping

According to the recent survey conducted by Consumer reports divulge consumers feel more comfortable & satisfied while buying the products especially electronics from online stores when compared to the traditional one. This survey is based on more than 90,000 purchases made between January 2006 and June 2007. Most of the customers still prefer to visit brick & mortar players for any major electronics purchase because of more convenience & personal (face-to-face) assistance provided by these retailers.

One of the top scorers in electronics online retailers are Crutchfield & Amazon who have scored well in this survey on the basis of providing varieties of selections, best prices and quality of products sold.

Crutchfield high scores in the area of better customer services.
Amazon is the top scorer in the area of better prices offering.

Warehouse club Costco.com was known as the leaders for price, and often doubles the manufacturer’s warranty, but their site and walk-in stores have limited product selection.