Online buyers just don't buy products through the internet they perform extensive online research on the products, prices, promotional offers, trusted retail sites etc.
Most of the online buyers often visit Industry websites, Manufacturer websites, Search Engines (both organic and sponsored links), Comparison shopping engines, Retailer websites, Product review websites, Merchant review websites etc. to know more about the products and its related information.
6 quick tips to improve Online Retail Sales...
Offer Competitive Pricing: Effective Marketing promotions and advertisements are not the only key factors to improve online sales. Offering competitive prices will have a quick impact in online sales through various channels like Search Engines, Comparison shopping Engines, Emails, Social media Websites, word-of-mouth etc. Analyze various online marketplaces to understand the prices quoted for your products and make adjustment accordingly. NEED HELP TO ANALYZE PRICE FROM ONLINE MARKET PLACES? Get Price Intelligence Service Free Trial
Offer Quality content: Quality Content is Still a king. The information provided in e-commerce website about products should have quality Product title, Product description (provide as many information possible), Quality picture etc. Do not fail to include shipping price, product availability information and 3D view of the product image. For effective and high end merchandise always have a quality content which would encourage users to make buying decision.
Optimize for Organic Search Engines: Search Engines deliver quality traffic. Optimize retail sites for organic search engines like Google, Yahoo, Msn, Aol etc. Do not over optimize by stuffing too many keywords, getting paid links (Google hate paid links).
“A product should only be listed in the best-applicable category instead of being listed in 30 different locations.” Matt Cutts
Make use of Comparison Shopping Engine: Prepare clean and optimized shopping data feeds to get most out of the shopping engine. List popular products defined by Comparison engines or do homework by analyzing log files to know top selling products .Understand the complexities and requirement formats of each CSE and prepare it accordingly. The following are some of the important fields for most of the comparison engine…
Manufacturer Name
MPN
Product Name
Product Description (Keyword rich)
Product URL (Product Page not to the home page of your website)
Image URL (Include Keyword in ALT tag)
Selling Price (Conduct Competition Price Analysis for better pricing strategy)
Product Availability
Shipping Rates
Right Category to map in CSE taxonomy
Offer Unique Benefits: Offer unique benefits to an online buyer to grab his attention. Do not just offer the benefits in pricing also include offers like discounts, coupons, free gifts etc. This will entice online buyer to shop more.
Quick Checkout Process: Do not capture too many information from an online buyer. Reduce checkout process steps to avoid shopping cart abandonment.
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