Data feed Optimization involves three basic activities
- Data Optimization
- Product Categorization
- Search Optimization
Data Optimization: The product data feeds must comply with the data format requirements and specific characteristics of shopping engines.
Product Categorization: Each product data feed should be mapped in a specific product category of every shopping engine.
Search Optimization: Frequently used keywords associated with a product should be placed in the product title, description, and other attributes of the product.
2 comments:
I run a web retail business & i do list my bulk products on top 3 CSEs Shopping,shopzilla & Nextag)
So far what i understood the general behavior of these CSEs are:
The more you provide information on the mandatory & recommended fields, the better visibiity you get, not only the paid search engine but also in organic search results.
Idris, I agree with you, categorization/mapping according to the CSE's defined taxonomy is an important part of Data feed optimization.
I submitted a very detailed list of products to Google base and it doesn't help. I tried to categorise as much as possible including customised attributes. But it doesn’t seem to be working.
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