- Add MPN or UPC product code.
- Add products to the appropriate category (comply with CSE taxonomy)
- Always include searchable keywords in product description.
- Make use of custom/optional fields for better visibility on CSEs(utilize it for additional product attributes)
- Add relevant keywords to the product title and description.
- Make sure that you have provided active & correct link of product landing page.
- Monitor competitors prices frequently & strategically decide the sale price. Conduct Price Analytics
- Provide attractive offers like Free Shipping, Discount sale, Clearance sale, coupan & rebates etc...
- Drop down non-Performing products
- Remove out of stock products
- Conduct FDSI (Features, Description, Specifications, Images) comparison analysis with yours and other merchants in the shopping engine
- Give correct product image
- Conduct A/B testing and track which ad works best for you. Click here for A/B testing basics
- Figure out ROI from each comparison engine and turn off if any specific engine is not performing well.
- Review and submit shopping feed frequently.
- If there is high a CTR (Click through rate) from CSE with no returns/sales there might the following possible problems related to your feeds and/or landing page.
Wrong Placement of Product in the shopping engine will also yield tons of irrelevant clicks...
- A Shopper might come to the retailer site with an intention to learn about the product.
- A slight difference in the title and description will discourage users to buy products.
- Links do not take users to the correct landing page.
- Unreliable Merchant - (Look and Feel is not good, Not a secure website, Bad information structuring, invisible or wrong placement of shopping cart, etc)
- Product specification mismatch
- Price mismatch
- Shipping information mismatch
- Long checkout process
0 comments:
Post a Comment