4 Quality Checklist Before Shopping Data Feed Submission

After listing product data feeds in the Comparison shopping Engines, a simple quality checkup process is required to ensure that the product feeds are placed in the right category of comparison shopping engine

Shopping Data Feed Quality Check list:

Check List 1 - Correct Categorization:
Check whether the defined/given product (data feed) is listed/placed in the right category of Comparison Shopping engine or not. The product “Camera” should get listed only in valid categories like “Electronics” or “Cameras & Photography”

Check list 2 - Correct product image:
Provide a correct URL of the product image, which defines your product. A wrong or an inferior quality of the image will mislead an online shopper.

Check list 3 - Correct Product Identification:
A High amount of scrutiny is required to provide the right product code. For instance, SKU(Stock Keeping Unit) code should match to the Comparison Shopping Engine's provided code where other merchants also get listed for the same product.

Check list 4 - Correct Landing Page
As soon as the Product feeds go live/real, start clicking few of the product links to check the correct landing page.

Shopping data feed management is an ongoing process and Quality analysis is one of the most important factors of shopping data feed management. Every online merchant has to conduct the quality process to get most out of the shopping engine.

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