According to a new study conducted by a market research firm ThirdAge Inc. and JWT Boom, a marketing services firm that specializes in baby boomers, Third Agers play a major role in online retailing. Third Agers are those adults in their early-40s through mid-60s, the survey included more than 1,210 adults to conclude the study. The report says that 73% of Third Agers, shop online, while 86% only research products online before purchasing online.
The ThirdAge survey results say that there are about 108 million people in the
According to the study, Third Agers are also very tech-savvy when it comes to the Internet, with 72% accessing the web via broadband at home. “Third Agers are regularly stereotyped as being technophobes and slow to jump on the technology bandwagon,” says Sharon Whitely, CEO of ThirdAge. “However, not only are they online, they’re surprisingly a formidable presence on the Internet.”
The survey lists few other major online activities of Third Agers. 95% browse the web, while another 95% are online to stay in touch with family and friends, 92% seek out information online, and 91% read online articles.
The survey concluded that 92% read about a website in a print article and then visit it online, while 89% visit a website after seeing a print advertisement. Further 83% view a website advertised on television and try to get online at it, though 65% will visit a website address after hearing it on a radio.
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