How Online Retailers can take advantage of The Latest Adwords Features?

Apologies for the lapse in posting – we were too caught up in the Cosmic world of Multiple Projects and deadlines, hence the delay.

 Every year, Google outdoes itself in terms of delivering quality to its users. This year 2012 is no different. The transition from 2011 to 2012 has seen Google roll out some astounding features for its Adwords users as well as modify some existing features, to helps us reach our target in a cost effective manner as well as help users get what they want.

This current AdWords evolution has involved the following key expansion areas, with Display Advertising, Mobile Device targeting, Remarketing, Call tracking (for Desktop users), Automated Rules and Dynamic Search Ads taking the top spots. Winning approaches for online retailers are described below.

Don’t play with Google with dirty SEO tricks

Yes, I mean it!!! Don’t play dirty SEO tricks (AKA black hat techniques) with the big G to capture those sweet top spots. If you do so, then you’ll be nowhere on Google’s search result again. I can substantiate my statement with a recent SEO scam that was published in NY Times. I am sure all of you must be aware of it. 

For those who are not aware of the news, here is a glimpse of it…

Holiday Season 2010 – Skyrocketing Online Spending!

With 54% of gift buyers beginning their holiday shopping spree by late October, an average of $142 has been spent online for purchases between October 18 and October 24, as per new survey data. This is an increase of 38% from the $103 average spending between October 3 and October 10.

7 Tips To Save Money On eCommerce Credit Card Processing

Source: Getty Images

Note: The following is a guest post written by Frank Collins of CreditCardProcessing.net

Electric commerce or what many people refer to as eCommerce has grown in numbers and popularity over the past few years.  With almost every American household having access to the Internet, more and more consumers are turning to electronic networks to buy and sell products online. This greatly expands business opportunities and options for consumers, however it also brings about a new issue with which merchants must contend. 


When products and services are exchanged online, there is a need for the immediate transference of funds.  This requires the use of credit cards and a credit card processing service. 

Here we look at ways merchants can save money for their eCommerce credit card processing services. 

Marketing Tactics for the 2010 Holiday Season - Q&A with Lisa Raehsler

I am happy to present our first online interview with Lisa Raehsler, a SEM strategy consultant and PPC expert. Lisa is a certified Google Advertising Professional (GAP) who has supervised over 30 pay per click campaigns.

This interview is in collaboration with SES, Chicago 2010. Our questions are in context with holiday marketing techniques, and I believe that Lisa’s insightful thoughts will help small and medium online retailers prepare better for the upcoming holiday season.

Many thanks to lisa for sparing time to answer our questions and our special thanks to Byron Gordon of SEO-pr.com who made this interview possible.

Interviews, Q&As & Guest Posts - Ecommerce Expert Insights

Hello Readers,

We are adding a new content category called “Ecommerce Expert Insight” on our retail ecommerce blog. Under expert insight, we’ll be featuring interviews, Q&A sessions, guest posts from a few well-known personalities in the eCommerce and online business domain as and when we get the opportunity. We believe that having posted these interviews will help our readers get more knowledge and answers to some of the questions that were left unanswered. 

We request all our readers to participate and provide constructive criticism.

Our first interview is going to be with Lisa Raehsler, SEM Strategy Consultant and PPC

specialist.

Subscribe Now!!!


Note: If you want to guest post on this blog, please email idris at mobiusservices dott com

Google SEO Starter Guide Updated

Here is a quick and short post...

Google recently released their updated version of SEO starter guide with more content and relevant examples. You can download a copy here... I am sure that this guide will help a lot of new SEO professionals and website owners know more about search engine optimization.

Please provide me your feedbacks and comments if you have already read this guide.

Google Launched Its New Search Engine “Caffeine”

Google has announced the completion of a new web indexing system called Caffeine on June 8, 2010. With a whole-new algorithm, Caffeine can provide 50 percent better results than its predecessor. Also, it has the largest collection of web content that Google has ever offered before. Users can easily get the relevant content for their search queries, no matter what they are looking for.