Sell the Vision of Looking Good, and not Apparel

From Helen of Troy, the paragon of feminine perfection to the sizzling Angelina Jolie and from Adonis, the best example of male beauty to the irresistible Mel Gibson, the world has always valued beauty. If that wasn’t the case, fashion would have been an obsolete term.

In today’s world, the drive towards visual perfection is even more pronounced. Players in the fashion and apparel industry need to cash in on the phrase “the vision of looking good”, if they want to succeed. It is the only way retailers can bring shoppers to their marketplace – real or virtual.

So, the question is how can retailers articulate this vision?

SEO Copywriting for Apparel – What’s the Right Approach!!

I love fashion…I love clothes but when it comes to writing about apparel and accessories, it is a tough one. I have written about a host of hard category products like cameras, camcorders, televisions, you name it. It is a breeze, as you have a lot of information on their features and specifications, which you can weave into meaningful content.

Twitter, a Preferred Social Media Outlet for Top Online Retailers

A couple of years ago, if you had asked what twitter meant, you would have been called a bird brain. Excuse the pun, but don’t they teach at elementary school that birds twitter, dogs bark and so on!! And if you ask folks what twitter means now, some might still call you a bird brain as who doesn’t know about this burgeoning social tool that has revolutionized the way we communicate.

Twitter is a popular service, which combines social networking, instant messaging and micro-blogging features.  You can send updates anytime via SMS, instant messaging, or email to the Twitter website.

It is a powerful tool which if effectively used can help you connect with your audience and build your brand. You can also use this platform as a promotional medium. So, it comes as no surprise that online retailers are tweeting like crazy. They are using this tool to increase visibility and stay ahead of completion. All it takes is 140 characters!!

So, we did a small research to find how many of top 100 online retaielrs of 2009 are on twitter and who is not. 

10 Expert Tips to Retain Your New Customers on eCommerce Websites

Successful retailers retain their customers, and that's how they become successful. :)

Here, our guest blogger Michelle talks about retaining the customers. Michelle Strassburg heads the sales and marketing at wood and beyond that sells hardwood flooring.

Winning new customers is often easier than keeping them! Not too dissimilar to other types of relationships, business or personal, you must work hard to make sure the other party is happy. Retaining customers creates a happy relationship for both parties and should therefore be considered as a key objective for the business. The math is simple, retain more customers to win more returning business.

Here are 10 tips to retain new customers:

Promotions, Deals and Discounts Define the Current Holiday Season

Last year as the economy was in the throes of a recession, there was a lot of speculation on consumer behavior, and retailers feared that their holiday sales would take a hit. They slashed prices to lure customers, there were70 percent markdowns on merchandise.

This year, the story is slightly different. Retailers are trying to boost their holiday sales through promotions and not mere discounts.